Connecting the dots
Industry insights, emerging trends, and expert perspectives to help you to help you navigate change with confidence.
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NewsKezzler highlighted as DPP sample vendor in two Gartner® Hype Cycle™ reports
Gartner® has included Kezzler as a sample vendor for Digital Product Passports in two 2026 Hype Cycle reports: the Hype Cycle for Consumer Goods and the Hype Cycle for Multienterprise Solutions.
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Press releaseKezzler and iFoodDS demonstrate technical interoperability to streamline FSMA 204 compliance across the food supply chain
Kezzler and iFoodDS prove that FSMA 204 data can move across systems from different providers, completing a new proof of concept for supply chain interoperability.
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NewsKezzler named in the 2026 Gartner® Emerging Market Quadrant for Digital Product Passport — Established Vendors
Gartner® has named Kezzler a Market Shaper in its 2026 Emerging Market Quadrant for Digital Product Passport (DPP) — Established Vendors.
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Platform updatesWhat’s new on our platform: Q2 2026
Explore Kezzler’s Q2 2026 platform updates, including smarter analytics, more efficient data management, and expanded Digital Product Passport capabilities designed to simplify everyday workflows and support evolving compliance requirements.
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BlogBattery passport: navigating uncertainty around dynamic data
Dynamic data is one of the least-defined parts of the EU battery regulation’s battery passport obligation. This article unpacks who is exempt, what the regulation requires, and what remains open.
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BlogDigital disclosure: Give your product a voice beyond the label
Every product you make tells a story. Where it came from, what is in it, how to use it, how to dispose of it. For decades, that story has been squeezed onto a label. Today, there is a better way to tell it: the concept of digital disclosure.
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Platform updates
What’s new on our platform: Q1 2026
Discover Kezzler’s Q1 2026 platform updates, featuring an enhanced Batch Flow visualizer, automated Digital Product Passport workflows, and a new dashboard bridging purchase orders with manufacturing visibility. Learn how we are turning compliance for EU DPP and FSMA 204 into a strategic business advantage.
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BlogBuilding a QR code strategy for consumer engagement
QR codes are turning packaging into a direct channel for consumer engagement, conversion, and trust. Here is how brands can design the scan invitation and post-scan experience to make every product interaction count.
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WebinarDecoding the Digital Product Passport
Digital Product Passports are reshaping how brands manage product data, compliance, and transparency. Microsoft and Kezzler sat down for a practical discussion on scalable DPP strategies, trusted product data, and lessons from real-world deployments.
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Press releaseSuperpop launches SmartFacts® experience powered by Kezzler
Superpop is bringing smart packaging to shelf by implementing SmartFacts® – connecting physical packaging with digital product information.
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BlogPreparing for Sunrise 2027: The transition to GS1 2D barcodes
Sunrise 2027 sets the global ambition to replace the traditional 1D barcode with a GS1 2D barcode. This shift modernizes how products carry and share standardized data, creating a single access point for compliance, enhanced traceability, and direct consumer engagement. Learn how to build a strategy that benefits all stakeholders in your organization.
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BlogPrivate brands are winning on price: Transparency is how to win on trust
For private label brands, a single transparency gap doesn’t just affect one product – it affects how shoppers feel about the retailer itself. Here’s why transparency is the next competitive advantage in private label packaging, and how QR codes are the practical tool to get there.
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BlogGetting started with SmartFacts®: a guide to digital labelling
Digital labelling initiatives such as SmartFacts® are changing how food and grocery brands share product information with consumers. By utilizing QR codes, brands can provide detailed, up-to-date information, turning packaging into a new channel for consumer engagement. This guide explains why digital labelling matters now and outlines practical steps for getting started with smart packaging.