Connecting the dots
Industry insights, emerging trends, and expert perspectives to help you to help you navigate change with confidence.
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Platform updatesWhat’s new on our platform: Q1 2026
Discover Kezzler’s Q1 2026 platform updates, featuring an enhanced Batch Flow visualizer, automated Digital Product Passport workflows, and a new dashboard bridging purchase orders with manufacturing visibility. Learn how we are turning compliance for EU DPP and FSMA 204 into a strategic business advantage.
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BlogBuilding a QR code strategy for consumer engagement
QR codes are turning packaging into a direct channel for consumer engagement, conversion, and trust. Here is how brands can design the scan invitation and post-scan experience to make every product interaction count.
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WebinarDecoding the Digital Product Passport
Digital Product Passports are reshaping how brands manage product data, compliance, and transparency. Microsoft and Kezzler sat down for a practical discussion on scalable DPP strategies, trusted product data, and lessons from real-world deployments.
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Press releaseSuperpop launches SmartFacts® experience powered by Kezzler
Superpop is bringing smart packaging to shelf by implementing SmartFacts® – connecting physical packaging with digital product information.
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BlogPreparing for Sunrise 2027: The transition to GS1 2D barcodes
Sunrise 2027 sets the global ambition to replace the traditional 1D barcode with a GS1 2D barcode. This shift modernizes how products carry and share standardized data, creating a single access point for compliance, enhanced traceability, and direct consumer engagement. Learn how to build a strategy that benefits all stakeholders in your organization.
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BlogPrivate brands are winning on price: Transparency is how to win on trust
For private label brands, a single transparency gap doesn’t just affect one product – it affects how shoppers feel about the retailer itself. Here’s why transparency is the next competitive advantage in private label packaging, and how QR codes are the practical tool to get there.
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BlogGetting started with SmartFacts®: a guide to digital labelling
Digital labelling initiatives such as SmartFacts® are changing how food and grocery brands share product information with consumers. By utilizing QR codes, brands can provide detailed, up-to-date information, turning packaging into a new channel for consumer engagement. This guide explains why digital labelling matters now and outlines practical steps for getting started with smart packaging.
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Platform updatesWhat’s new on our platform H2 – 2025
Discover Kezzler’s H2 2025 platform updates, featuring the all-new Batch Flow visualizer, a redesigned drag-and-drop analytics dashboard, and enhanced Digital Product Passport (DPP) capabilities to support upcoming EU legislation.
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Press release
Kezzler and GS1 Mexico launch FSMA 204 food traceability pilot
Kezzler and GS1 Mexico have launched a pilot program supporting food companies implementing FSMA 204 traceability requirements using GS1 standards and Kezzler’s product traceability technology.
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Blog
The JRC’s 3rd milestone: DPP for apparel is getting real
On January 14–15, 2026, the Joint Research Centre (JRC) presented the 3rd Milestone Technical Report on Textiles. This report forms the technical foundation for mandatory Digital Product Passport (DPP) requirements under the ESPR, signaling a major shift from sustainability ambition to enforceable requirements for the apparel industry.
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BlogThe Digital Bridge: Meeting the 2027 battery QR code mandate
From 18 February 2027, all batteries placed on the EU market must carry a QR code under the EU Battery Regulation. Even if your batteries are not subject to the Digital Battery Passport, the QR code requirement still applies. This post explains what that QR code is, what it must contain, and how companies should…
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BlogQR code engagement: Turning consumer curiosity into measurable marketing impact
Explore how brands are using QR codes and connected product experiences to build transparency, trust, and stronger consumer engagement.
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Blog
The EUBR compliance checklist: Understanding the four critical pillars
The EU Battery Regulation (EUBR) is redefining the global battery industry. Discover the four essential pillars of EUBR compliance and learn how the Digital Battery Passport (DBP) will transform data transparency from raw material sourcing to end-of-life recycling.
