Connecting the dots
Industry insights, emerging trends, and expert perspectives to help you navigate change with confidence.
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Case studyHow Superpop turned QR codes on food packaging into a direct line to shoppers
Discover how Australian popcorn brand Superpop used QR codes on food packaging to give shoppers instant access to product information and gain insights into consumer engagement.
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e-BookSmart packaging: from strategy to scale
Smart packaging is rapidly changing the role of the package, and the data connected to it. Product information can now serve consumers, marketers, regulators, retailers, and supply chains. How do you build one foundation that can support all of these needs instead of solving each one separately?
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Platform updatesWhat’s new on our platform: Q3 2026
Explore Kezzler’s Q3 2026 platform update in our first video walkthrough. See batch traceability and reporting in action, discover improvements for global teams, and get an early look at Kezzler Agent.
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Case studyMondelēz Italy pilots GS1-compliant QR codes across production, retail, and consumer
Mondelēz Italy piloted QR codes powered by GS1 Digital Link to serve retail checkout and consumer engagement with a single code.
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Solution briefThe power of GS1’s EPCIS 2.0 standard
EPCIS 2.0 gives every trading partner the same record of a product’s journey. This solution brief explains how the GS1 standard works and how to start adopting it, with use cases from fashion, grocery, and food production.
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BlogThe FSMA 204 compliance checklist: Step-by-step implementation framework
The FDA pushed the FSMA 204 deadline to July 2028, but leading retailers such as Walmart, Kroger and others are already requiring compliance sooner. This step-by-step checklist walks through scope assessment, key data elements, technical architecture, and supplier onboarding, so your team is ready either way.
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BlogThe Digital Product Passport, decoded
What nine episodes of The DPP Minute mean for apparel brands, plus two topics we haven’t covered on screen.
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Press releaseAdvancing FSMA 204 interoperability: Kezzler and Starfish pilot validates cross-platform data exchange
Kezzler and Starfish have successfully completed an interoperability pilot sponsored by the Partnership for Food Traceability (PFT), demonstrating that traceability data can flow seamlessly across platforms in support of FSMA Section 204 compliance.
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NewsKezzler highlighted as DPP sample vendor in two Gartner® Hype Cycle™ reports
Gartner® has included Kezzler as a sample vendor for Digital Product Passports in two 2026 Hype Cycle reports: the Hype Cycle for Consumer Goods and the Hype Cycle for Multienterprise Solutions.
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Press releaseKezzler and iFoodDS demonstrate technical interoperability to streamline FSMA 204 compliance across the food supply chain
Kezzler and iFoodDS prove that FSMA 204 data can move across systems from different providers, completing a new proof of concept for supply chain interoperability.
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NewsKezzler named in the 2026 Gartner® Emerging Market Quadrant for Digital Product Passport — Established Vendors
Gartner® has named Kezzler a Market Shaper in its 2026 Emerging Market Quadrant for Digital Product Passport (DPP) — Established Vendors.
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Platform updatesWhat’s new on our platform: Q2 2026
Explore Kezzler’s Q2 2026 platform updates, including smarter analytics, more efficient data management, and expanded Digital Product Passport capabilities designed to simplify everyday workflows and support evolving compliance requirements.
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BlogBattery passport: navigating uncertainty around dynamic data
Dynamic data is one of the least-defined parts of the EU battery regulation’s battery passport obligation. This article unpacks who is exempt, what the regulation requires, and what remains open.