Scanbuy Smart Packaging
Your product is the most powerful digital channel
Your product is already in your customers’ hands. Kezzler links physical products to rich digital experiences, delivering trusted product information, brand stories, and compliance content the moment consumers scan.
Trusted by global brands across industries
Deliver transparency and compliance beyond the packaging. Kezzler turns your product into a digital channel across every country, language, and brand.
The whole product story, instantly accessible
Kezzler delivers an end-to-end integrated smart packaging solution — from package activation through to digital product and menu pages, supported by a rich analytics dashboard.
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Dynamic QR activation
GS1 Digital Link-compliant QR codes that connect products to dynamic content, updatable anytime without changing packaging.
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Digital labeling
Mobile-friendly product pages delivering ingredients, allergens, sourcing, and sustainability data in a templetized, standardized format — such as SmartLabel®, SmartFacts®, ePI, e-Labels — across every country and language.
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Regulatory compliance
Helping brands deliver on regulatory readiness for current and evolving digital disclosure mandates, across every market.
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Enterprise analytics
Every scan generates real business intelligence. Track engagement, reach, and performance across products and markets via dashboards or API export.
Activate your package.
Make it work for you.
Create one-to-one digital channels
Your package is already in your customers’ hands. We generate secure, GS1-compliant QR codes — single, batch, or serialized — and connect them to dynamic digital destinations.
Deliver the right experience
Consumers scan and instantly access compliant product pages, brand stories, promotions, and sustainability content. All branded, localized, and tailored to the right market, language, and channel.
Measure and optimize
Your packaging turns into a source of hard business intelligence for tracking and adjusting campaigns: understand what consumers engage with, where they scan, and how content performs.
Turn traceability into a competitive advantage
When your traceability data is structured and connected, compliance becomes effortless and every business decision gets faster.
Ready to make every scan count?
Already powering consumer engagement for top brands across food, electronics, retail, and beyond.
See how Scanbuy QR Engagement transforms your brand touchpoints into a direct consumer channel.
End-to-end smart packaging at enterprise scale
Our solution works across every product category — food, non-food, beverages, OTC, health and beauty, cleaning, alcohol and spirits, and beyond. Whatever the product type, whatever the market, the same end-to-end capability applies.
Cloud-based Smart Packaging platform — global, scalable, and secure
Flexible integration with product attributes that map to digital label templates
Global leader in QR code services: GS1 compliant, multi-rule based
Syndication of data from package to digital label to brand website, creating one source of truth
Detailed analytics dashboard for full research capabilities
Preferred SmartLabel Partner in the US and Canada since 2015
Everything a consumer wants to know.
All in one place.
Ingredients
Nutrition
Sustainability
Certifications
Origin
Brand information
A unified solution suite for product engagement, compliance, and traceability
Direct-to-consumer interactions
A QR code should do more than link somewhere. Kezzler turns every scan into a direct digital brand experience for your consumers, with analytics that show what's working and prove ROI.
Smart Packaging & Digital Product Information
Your product is already in your customers’ hands. Kezzler turns it into a live digital channel for compliant product info, sustainability disclosures, and brand storytelling at the moment of interaction.
End-to-end supply chain visibility
You can’t manage what you can’t see. Kezzler turns fragmented supply chain data into a clear, real-time view, so your team always knows where a product has been and where it’s going.
Scalable compliance
Regulations don’t wait. Kezzler structures your product and traceability data to meet requirements like Digital Product Passports, SmartLabel, and FSMA 204, with speed and confidence from day one.
Built for industries where getting it right matters most
The industries we serve are complex and under growing pressure to deliver traceability and transparency.
Food and beverage
Enable faster recalls, strengthen engagement, ensure compliance, and maintain farm-to-fork visibility that stands up to scrutiny.
Consumer packaged goods
Engage consumers, build loyalty, and deliver real-time product and sustainability information for improved transparency and compliance.
Apparel and textiles
Gain lifecycle visibility for each garment, protect your brand, deepen engagement, and secure market access by preparing for Digital Product Passport requirements.
Machinery, equipment, and batteries
Protect products from counterfeiting and diversion, enable easy maintenance support, and meet Digital Battery Passport requirements to secure market access.
Insights and practical guidance
Private brands are winning on price: Transparency is how to win on trust
Getting started with SmartFacts®: a guide to digital labelling
Smart Packaging Unpacked: 2D Barcodes, Digital Labeling & SmartFacts®
Ready to activate your packaging?
Talk to our team and see how Scanbuy Smart Packaging fits your digital strategy,
from a single product line to a global portfolio rollout.