Connecting the dots
Industry insights, emerging trends, and expert perspectives to help you to help you navigate change with confidence.
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BlogCountering the costs of counterfeits
Counterfeiting poses significant financial and reputational risks for brands, costing the global economy billions annually. Effective strategies using technology can help combat this issue.
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WebinarCounterfeits: the silent killer of brand reputation
In this insightful webinar, Kezzler and Swims discuss counterfeiting’s impact on brand reputation and how digital IDs can effectively combat this pervasive issue.
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Case study
Pfizer fights back against fake drugs
Kezzler was chosen by Pfizer Hong Kong to combat their counterfeit problem. Within 12 months, the implementation of Kezzler’s solution resulted in a 40% drop in counterfeit medications in Hong Kong.
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Case study
Protecting the Weixian Radish
RunHui uses Kezzler’s solution to provide full traceability for safe and sustainable Radish. Consumers can scan products to follow their farm-to-fork journey and verify authenticity.
