Brand protection
Brand protection is how companies stop counterfeit, diverted, and tampered products from reaching their customers. Kezzler gives every unit a unique, serialized digital identity, so distributors, regulators, and consumers can check authenticity with a single scan. In pharmaceuticals, industrial gases, and vehicle parts, counterfeits also put people at risk. Articles in this category include case studies from Pfizer, Honeywell, Brady, and RunHui Agriculture, webinars on the reputational cost of fakes, and practical guidance on building a serialization program. In Hong Kong, Pfizer cut counterfeit medicines by 40% within 12 months. Use this category to plan how to protect a product line from imitation or prove authenticity to customers, regulators, and partners.
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BlogCountering the costs of counterfeits
Counterfeiting poses significant financial and reputational risks for brands, costing the global economy billions annually. Effective strategies using technology can help combat this issue.
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WebinarCounterfeits: the silent killer of brand reputation
In this insightful webinar, Kezzler and Swims discuss counterfeiting’s impact on brand reputation and how digital IDs can effectively combat this pervasive issue.
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Case study
Pfizer fights back against fake drugs
Pfizer partnered with Kezzler to combat counterfeit medicines in Asia and Africa. Unique product identities cut counterfeits by 40% in Hong Kong within 12 months.
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Case study
Protecting the Weixian Radish
RunHui Agriculture used QR codes and product authentication to protect the Weixian radish, improve food supply chain traceability, and give consumers confidence in the product’s origin and authenticity.
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Case study
How Honeywell cools down counterfeiters with product authentication
When hazardous counterfeit gases threatened customer safety and brand equity, Honeywell deployed an advanced industrial brand protection strategy. By utilizing unique digital identities, they transformed a critical regional supply chain threat into a global standard for counterfeit protection.
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Case study
Files and brake fluid – two stories of serialization success from India
Combating the threat of counterfeited industrial goods to protect revenue and reputation.
