About Kezzler

Kezzler is a software company and technology leader specialized in providing digital ID solutions for connected products. Since 2001, Kezzler has powered product digitization and helped build sustainable value chains for global businesses across industries as varied as food and beverage, fashion and apparel, industrial goods, OTC pharmaceuticals and consumer packaged goods.

Through the Kezzler Connected Products Platform, companies can digitize products to collect, structure and share secure, real-time value chain data at scale. This enables traceability throughout the product’s lifetime to achieve regulatory compliance, gain supply chain visibility, enable circular solutions and create dynamic end-user experiences.

Kezzler is headquartered in Oslo, Norway with a global footprint, serving customers in Europe, North America, and Asia.

Photo: Christine C. Akselsen, CEO

Founder Magnar Løken and co-founder Jørgen Wendt.

Kezzler innovation: It all started with a bolt

In 1989, a fatal plane crash outside of Denmark killed all on board. The cause: counterfeit bolts that could only bear about 60% of their intended breaking strength. From this tragedy, Kezzler was born. When the founder of Kezzler Magnar Løken read about this preventable accident, he was determined to find a solution to ensure that such a tragedy would never happen again.

Ahead of his time applying digitization and serialization technology to the problem, his ideas from 2001 form the foundation of the company and still drive Kezzler innovation today. By placing a unique code on each individual product, it is possible to trace each product back to its origins and to provide proof of authenticity.

With a background in cryptology, Magnar came up with a system where it was not necessary to store the code. Secure, infinitely scalable and suited to high-volume products, the Kezzler Connected Products Platform has wide-ranging applications across industries.

Our Values


We build trust with global brands through our quality-focused, innovative, proven solutions.


We lead with innovative thinking that turns products into new channels for interaction.


We foster transparency for brand owners and consumers across the value chain.

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