Global leader in traceability & transparency
Kezzler, a global leader in traceability since 2001, delivers scalable solutions for secure product tracking across the supply chain, trusted worldwide to enhance transparency and protect brands.
Our Values
Guiding principles that define us
Innovative
We embrace creativity and cutting-edge technology, continually pushing boundaries to develop solutions that redefine product traceability.
Trusted
We build lasting relationships through transparency, reliability, and a commitment to excellence, ensuring our partners and clients can rely on us every step of the way.
Transparent
We are committed to fostering openness and clarity in everything we do, fostering trust and accountability in everything we do as a company.
53bn
USD value of goods digitized last 12 months
35bn
connected products
as of 2024
5m
transactions daily
for a single client
35+
countries with activated products in the market
About us
From tragedy to transparency: Kezzler’s mission for a safer future
Our journey began with a pivotal moment in 1989, when a tragic plane crash in Denmark, caused by counterfeit bolts bearing only 60% of their intended strength, highlighted a critical need for authenticity and reliability in global supply chains. This incident inspired our founder, Magnar Løken, to create a solution that could prevent such tragedies—a vision that would eventually become Kezzler.
Founded in 2001, Kezzler has since become a leader in Digital ID solutions, unlocking the value of traceability for global brands. With headquarters in Oslo, Norway, we proudly serve clients across Europe, North America, and Asia, driving innovation for a safer, more transparent world.
About US
Our timeline
It started with a bolt
In 1989, a tragic plane crash in Denmark caused by counterfeit bolts underscored the urgent need for authenticity in global supply chains, inspiring our founders, Magnar Løken and Jørgen Wendt to start Kezzler.
First brand protection project
Kezzler launched its first brand protection project with global healthcare leader Roche and opened its first office in India to support regional growth- —key milestones in advancing product transparency.
150 million products and US expansion
Kezzler launched its first consumer engagement program and its first track-and-trace project, alongside an in-line print initiative covering 150 million products. Additionally, we opened our U.S. office to further expand our global presence.
Industry-first grass-to-glass with FrieslandCampina
Kezzler led an industry-first “grass-to-glass” traceability project with FrieslandCampina and completed its first multi-billion UID project, advancing transparency across global value chains.
Expanding global footprint for trusted traceability
With headquarters in Norway and offices in India, Singapore, the U.S., and China, Kezzler empowers brands worldwide with enhanced value chain traceability, connecting over 35 billion products across 35+ countries.
Retail expansion and EU innovation
Kezzler has expanded into the retail industry, signing Migros, Switzerland’s largest retailer, to enhance its product traceability efforts. We’re also helping shape the future of the EU Digital Product Passport (DPP) market through our involvement with Cirpass
Partnerships
Empowering success through strategic collaboration
Collaborating with our global partners, we expand the reach of our traceability-driven innovations, solving complex problems together.
Selected partners
By combining our technology and expertise with Kezzler’s, we can quickly design and deliver a serialization solution customized to meet specific bussiness requirements with advanced cloud native software.
– Matt Fordenwalt // VP and GM, Systems & Solutions, Rockwell Automation
Careers
Life at Kezzler
If you want to join a Norwegian company that values agility and a flat organizational structure, Kezzler offers careers where you can make a difference.
At Kezzler, you’ll discover opportunities that empower you to contribute meaningfully while being part of a dynamic team dedicated to innovation and impact. Join us in our mission to provide products with unique digital identities, and be part of a forward-thinking organization that leverages cutting-edge technology to transform industries and enhance traceability on a global scale.
Current Openings
Openings will show up here
Investors
Investing in traceability and transparency
Kezzler is a privately held company with headquarters in Oslo, Norway, and subsidiaries in the US, the Netherlands, India, Singapore, and a joint venture in China. Backed by strong investors, Kezzler stands at the threshold of massive growth in response to emerging market conditions and regulatory and consumer demands.
Our largest shareholders
The Management
Meet Kezzler’s management and leadership team
-
Magnar Løken d.y.
Founder and Head of IP
-
Christine C. Akselsen
Chief Executive Officer
-
André C. Weiss
Chief Financial Officer
-
Johan Borg
Chief Technology Officer
-
David Clifton
VP Engineering
-
Per Christian Myklebost
Chief Product Officer
-
Robert Lillefloth
Chief Revenue Officer
-
Helle Chr. Nissen-Lie Detlie
Head of People & Culture
-
Marie Pettersson
CMO & GM Asia Pacific
Meet our board of directors
Erik Langaker
Chairman, Vestland Group
Kaare Helle
Venture Director, DNV
Patrick Sandahl
Investment Director, Investinor
Lars Enge
Executive Vice President – Group Strategy, Tomra
Magnar Løken d.y.
Founder and Head of IP
Kirill Tkachenko
Venture Capital, Investinor
Pauline Bergan
VP Strategy & Business Development, Tomra
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