Food and beverage companies face growing demands for supply chain traceability. Managing recalls, meeting FSMA 204 requirements, preventing counterfeiting, and providing product transparency all depend on reliable product data.
However, fragmented systems can make it difficult to maintain consistent information across suppliers, manufacturers, and trading partners.
As Gartner notes: “F&B leaders should position traceability as an integrated business capability that supports compliance today while building the foundation for AI-enabled orchestration and optimization tomorrow.” (Gartner, Market Overview for Food and Beverage Industry Traceability Solutions, Claudia Clemens, Kevin Lawrence, Jennifer Laracy, 28 October 2026).
This aligns with Kezzler’s approach to food and beverage traceability. Our platform connects product and batch data across the supply chain, helping companies support regulatory compliance, improve visibility, and enable consumer engagement through trusted product information.
Read the full piece on Gartner.com (accessible to Gartner Subscribers only): Market Overview for Food and Beverage Industry Traceability Solutions examines the evolving traceability market, its capabilities, and business applications.
Source:
Gartner, Market Overview for Food and Beverage Industry Traceability Solutions, Claudia Clemens, Kevin Lawrence, Jennifer Laracy, 28 October 2026. Gartner is a trademark of Gartner, Inc. and/or its affiliates.
