Make every product connected, traceable, and trusted
The demand for product transparency is coming from every direction. With Kezzler, you can turn your products into a channel for engagement, compliance, and supply chain visibility that scales with your portfolio.
More requirements. Greater complexity
Digital labeling requirements are expanding, consumer trust is harder to earn, and supply chains are harder to verify. The brands that get ahead of this shift will be the ones with the right data infrastructure in place.
Restrictive traditional labels
Ingredient declarations that identify every component and its function, sustainability claims, and multi-language regulatory disclosures all compete for more than any label can hold.
Upcoming
regulations
FSMA 204, Louisiana’s SB 14 ingredient disclosure, ePI, e-label — the compliance stack globally is growing, and managing each mandate separately doesn’t scale.
Consumer expectations
Consumers want to interact with brands, not just buy from them. The package is the most direct touchpoint most CPG brands have — and it’s often underutilized.
Disconnected data
Product data sits across disconnected ERP, PIM, and logistics systems. Recall readiness suffers, compliance slows, and consumer-facing data becomes inconsistent.
One solution for the entire product journey
Whether a product is moving through your supply chain or in a consumer’s hands, Kezzler makes sure it’s connected, traceable, and creating value for your brand — scaling with you as your needs evolve.
Real-time traceability
Track product-level, batch-level, and item-level data from production to consumer in real time. Dashboards and reporting tools give you the visibility to cut delays, reduce waste, and keep operations moving efficiently.
FSMA 204 readiness
Capture and report every Critical Tracking Event and Key Data Element automatically and accurately across your entire value chain.
Smarter packaging
Turn every pack into a direct channel. SmartLabel®-compliant product pages, loyalty programs, and brand storytelling give consumers the transparency they expect and your marketing team the first-party data they need.
Track every product
Capture and structure sku, batch- and item-level data across your portfolio. Track products from source to end-of-life with full visibility.
Act on your data
Generate intelligence with every scan, every interaction, every supply chain event. Utilize dashboards your marketing, compliance, and operations teams can use.
Made to fit, not replace
Connect product data across systems using a standards-based approach — designed to work within your existing architecture.
Built to scale
Across products, markets, and regulatory requirements. Manage complexity without adding new systems or manual overhead.
Secure by design
Data handling aligned with global standards. Ensure consistency, governance, and compliance across your product portfolios.
Designed to integrate
Fits into your existing IT architecture. Connect ERP, PIM, and supply chain systems without replacing what already works.
One of the world’s largest dairy brands
turned packaging into a consumer channel
Friso infant formula: Driving consumer experiences
The industry’s first and only smart packaging solution by one of the world’s largest dairy companies, FrieslandCampina takes consumer engagement to the next level, using CX innovation to transform their digital ecosystem.
Built for every category in your portfolio
Food and beverage
Electronics
Personal care
OTC
Beauty
Cleaning supplies
A unified solution suite for product engagement, compliance, and traceability
Direct-to-consumer interactions
A QR code should do more than link somewhere. Kezzler turns every scan into a direct digital brand experience for your consumers, with analytics that show what's working and prove ROI.
Smart Packaging & Digital Product Information
Your product is already in your customers’ hands. Kezzler turns it into a live digital channel for compliant product info, sustainability disclosures, and brand storytelling at the moment of interaction.
End-to-end supply chain visibility
You can’t manage what you can’t see. Kezzler turns fragmented supply chain data into a clear, real-time view, so your team always knows where a product has been and where it’s going.
Scalable compliance
Regulations don’t wait. Kezzler structures your product and traceability data to meet requirements like Digital Product Passports, SmartLabel, and FSMA 204, with speed and confidence from day one.
Dig deeper into our resources
Getting started with SmartFacts®: a guide to digital labelling
Smart Packaging Unpacked: 2D Barcodes, Digital Labeling & SmartFacts®
SmartFacts® to transform consumer experience in ANZ
Your packaging is ready to be activated
Talk to the Kezzler team about building a solution that fits your portfolio, your markets, and your compliance requirements.