This e-book explores how brands are answering that question, from how adoption is evolving across regions to standards-based 2D barcodes, the use cases delivering value today, and a practical three-phase strategy for building one foundation that scales.
The case for acting now
Consumer expectations, regulation, and standards are moving together. Brands that plan for all three can build once and adapt as requirements evolve.
- 86% of consumers rank product traceability as extremely or very important (Consumer Brands Association, 2026)
- 66% would scan a QR code on food packaging to check freshness, ingredients, and shelf life (GS1 US, 2025)
- 45+ countries are already testing next-generation barcodes (GS1 US, 2025)
What you’ll learn
- Why adoption is accelerating, and the smart packaging use cases that matter most
- How regulation and industry initiatives differ across the United States, Europe, and Asia-Pacific
- How 2D barcodes and GS1 standards fit in, and what the 2027 transition means for brands
- A three-phase strategy, plus common pitfalls and how to choose a partner
- Real examples from FrieslandCampina, Superpop, and Mondelēz Italia
To read more, download the complete e-book
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