Connecting the dots
Industry insights, emerging trends, and expert perspectives to help you to help you navigate change with confidence.
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Building a QR code strategy for consumer engagement
QR codes are turning packaging into a direct channel for consumer engagement, conversion, and trust. Here is how brands can design the scan invitation and post-scan experience to make every product interaction count.
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Press releaseSuperpop launches SmartFacts® experience powered by Kezzler
Superpop is bringing smart packaging to shelf by implementing SmartFacts® – connecting physical packaging with digital product information.
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BlogPrivate brands are winning on price: Transparency is how to win on trust
For private label brands, a single transparency gap doesn’t just affect one product – it affects how shoppers feel about the retailer itself. Here’s why transparency is the next competitive advantage in private label packaging, and how QR codes are the practical tool to get there.
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BlogGetting started with SmartFacts®: a guide to digital labelling
Digital labelling initiatives such as SmartFacts® are changing how food and grocery brands share product information with consumers. By utilizing QR codes, brands can provide detailed, up-to-date information, turning packaging into a new channel for consumer engagement. This guide explains why digital labelling matters now and outlines practical steps for getting started with smart packaging.
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WebinarSmart Packaging Unpacked: 2D Barcodes, Digital Labeling & SmartFacts®
Discover how Smart Packaging can transform your products into interactive channels for consumer engagement, as PepsiCo and industry experts discuss the impact and future of 2D Barcodes and Digital Labeling.
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Head-to-Head with Christine Charlotte Akselsen, CEO at Kezzler and Maryann Moschides, Managing Director at Scanbuy-A Kezzler Company
Kezzler CEO Christine Charlotte Akselsen and Scanbuy Managing Director Maryann Moschides discuss the acquisition, the future of smart packaging, and how traceability and consumer engagement are evolving together.
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NewsSmartFacts® to transform consumer experience in ANZ
A significant leap forward in consumer transparency and informed purchasing is underway with the launch of SmartFacts® (May 14, 2025) in Australia and New Zealand.
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BlogCircularity in beauty and cosmetics is sustainable
The beauty industry is embracing circularity by prioritizing sustainable practices such as recycling, reusing, and ethical sourcing, driven by increasing consumer demand for eco-conscious products.
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NewsKezzler host panel discussion at AIPIA World Congress in Amsterdam
Joined by Accenture and GS1, we will discuss digital product passports, traceability technology, and sustainable value chains at this years AIPIA World Congress.
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5 brands innovating with content & engagement
From Super Bowl ads to cereal boxes, see how global brands use connected product experiences to turn physical packaging into interactive digital marketing channels.
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NewsFour ways to win online shoppers with digitized packaging
When consumers do not have the opportunity to pick up a product from the shelf and interact with it, a post purchase digital experience is crucial.