Superpop launches SmartFacts® experience powered by Kezzler

Superpop is bringing smart packaging to shelf by implementing SmartFacts® – connecting physical packaging with digital product information.

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Blog, Smart packaging, Traceability & Transparency

Private brands are winning on price: Transparency is how to win on trust

For private label brands, a single transparency gap doesn't just affect one product – it affects how shoppers feel about the retailer itself. Here's why transparency is the next competitive advantage in private label packaging, and how QR codes are the practical tool to get there.

Blog, Smart packaging

Getting started with SmartFacts®: a guide to digital labelling

Digital labelling initiatives such as SmartFacts® are changing how food and grocery brands share product information with consumers. By utilizing QR codes, brands can provide detailed, up-to-date information, turning packaging into a new channel for consumer engagement. This guide explains why digital labelling matters now and outlines practical steps for getting started with smart packaging.

Smart packaging, Webinar

Smart Packaging Unpacked: 2D Barcodes, Digital Labeling & SmartFacts®

Discover how Smart Packaging can transform your products into interactive channels for consumer engagement, as PepsiCo and industry experts discuss the impact and future of 2D Barcodes and Digital Labeling.

Consumer engagement, Press release, Smart packaging

Kezzler Expands Industry Leadership with Acquisition of Scanbuy

The acquisition unites Kezzler's traceability expertise with Scanbuy's smart packaging and QR engagement business, offering a comprehensive solution for product transparency, supply chain visibility, and enhanced consumer interaction.