Smart packaging
Smart packaging turns a product’s packaging into a live digital channel: one QR code connects shoppers to product information, regulatory disclosures, and brand content that brands can update at any time. Articles in this category follow the retail shift from 1D to 2D barcodes ahead of GS1 Sunrise 2027. They also cover digital labeling programs such as SmartLabel® in the US and Canada and SmartFacts® in Australia and New Zealand, and how brands and private labels use on-pack codes for ingredient, allergen, and sustainability disclosure. It includes PepsiCo’s perspective on 2D barcodes, the Superpop launch, and Kezzler’s 2025 acquisition of Scanbuy’s smart packaging business, a SmartLabel®-preferred vendor since 2015. Read it to plan packaging that stays accurate long after it ships.
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e-BookSmart packaging: from strategy to scale
Smart packaging is rapidly changing the role of the package, and the data connected to it. Product information can now serve consumers, marketers, regulators, retailers, and supply chains. How do you build one foundation that can support all of these needs instead of solving each one separately?
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Case studyMondelēz Italy pilots GS1-compliant QR codes across production, retail, and consumer
Mondelēz Italy piloted QR codes powered by GS1 Digital Link to serve retail checkout and consumer engagement with a single code.
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BlogDigital disclosure: Give your product a voice beyond the label
Every product you make tells a story. Where it came from, what is in it, how to use it, how to dispose of it. For decades, that story has been squeezed onto a label. Today, there is a better way to tell it: the concept of digital disclosure.
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BlogBuilding a QR code strategy for consumer engagement
QR codes are turning packaging into a direct channel for consumer engagement, conversion, and trust. Here is how brands can design the scan invitation and post-scan experience to make every product interaction count.
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Press releaseSuperpop launches SmartFacts® experience powered by Kezzler
Superpop is bringing smart packaging to shelf by implementing SmartFacts® – connecting physical packaging with digital product information.
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BlogPrivate brands are winning on price: Transparency is how to win on trust
For private label brands, a single transparency gap doesn’t just affect one product – it affects how shoppers feel about the retailer itself. Here’s why transparency is the next competitive advantage in private label packaging, and how QR codes are the practical tool to get there.
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BlogGetting started with SmartFacts®: a guide to digital labelling
Digital labelling initiatives such as SmartFacts® are changing how food and grocery brands share product information with consumers. By utilizing QR codes, brands can provide detailed, up-to-date information, turning packaging into a new channel for consumer engagement. This guide explains why digital labelling matters now and outlines practical steps for getting started with smart packaging.
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WebinarSmart Packaging unpacked: 2D Barcodes, digital labeling, and SmartFacts®
Discover how Smart Packaging can transform your products into interactive channels for consumer engagement, as PepsiCo and industry experts discuss the impact and future of 2D Barcodes and Digital Labeling.
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Head-to-Head with Christine Charlotte Akselsen, CEO at Kezzler and Maryann Moschides, Managing Director at Scanbuy-A Kezzler Company
Kezzler CEO Christine Charlotte Akselsen and Scanbuy Managing Director Maryann Moschides discuss the acquisition, the future of smart packaging, and how traceability and consumer engagement are evolving together.
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NewsSmartFacts® to transform consumer experience in ANZ
A significant leap forward in consumer transparency and informed purchasing is underway with the launch of SmartFacts® (May 14, 2025) in Australia and New Zealand.
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Case study
From QR scan to loyal customer: FRISO’s digital consumer engagement story
Learn how FRISO built stronger consumer relationships through QR-enabled experiences, loyalty programs, and digital engagement.
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BlogCircularity in beauty and cosmetics is sustainable
The beauty industry is embracing circularity by prioritizing sustainable practices such as recycling, reusing, and ethical sourcing, driven by increasing consumer demand for eco-conscious products.
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NewsKezzler host panel discussion at AIPIA World Congress in Amsterdam
Joined by Accenture and GS1, we will discuss digital product passports, traceability technology, and sustainable value chains at this years AIPIA World Congress.