Every garment deserves a digital identity
Kezzler connects every garment to a single digital identity — giving you real-time visibility across manufacturing and your value chain, control over retail operations and inventory, full Digital Product Passport compliance, and a direct channel to engage consumers.
The pressures shaping the industry
New regulations, rising consumer expectations, and increasingly complex global value chains are forcing apparel brands to rethink how they capture, connect, and share product data.
Connect your apparel value chain with Kezzler
A single digital identity follows every garment from the moment it’s made — through your value chain, into the hands of consumers, and beyond.
-
Manufacturing
Every garment receives a unique digital identity at production, capturing which factory, which line, and which order.
-
Distribution
As garments move through the value chain, every logistics handoff is recorded, giving you real-time visibility across suppliers, warehouses, and distribution partners.
-
Point of sale
At retail, the digital identity confirms authenticity, supports staff with accurate product information, and flags grey market diversion before it becomes a problem.
-
Post-acquisition
A single scan gives consumers verified information on origin, materials, and sustainability — and gives your brand a direct engagement channel and first-party data.
-
Resale and recycling
The digital identity persists beyond the first sale, giving resale platforms, repair services, and recyclers access to trusted product data.
Getting ahead of the mandate: a strategic move for Holzweiler
Fashion brand Holzweiler is working with Kezzler ahead of Digital Product Passport requirements. The goal: build transparency into every product, strengthen the customer experience, and support sustainability across their value chain.
How structured garment data creates real business value
When your traceability data is structured and connected, compliance becomes effortless and every business decision gets faster.
Do you have a minute?
Kezzler Chief Commercial Officer Cyrus breaks down what digital product identity means for apparel brands right now, in under one minute.
Digital Product Passport: From concept to compliance
Discover key insights for brands and retailers to navigate DPP regulations, turning challenges into opportunities.
Understand the ROI of DPP
Kezzler’s ROI calculator gives you a clear, data-driven picture of the business case for DPP across your product portfolio, your markets, and your compliance timeline. Contact us to walk through it with our team.
A unified solution suite for product engagement, compliance, and traceability
Direct-to-consumer interactions
A QR code should do more than link somewhere. Kezzler turns every scan into a direct digital brand experience for your consumers, with analytics that show what's working and prove ROI.
Product information beyond the label
Your product is already in your customers’ hands. Kezzler turns it into a live digital channel for compliant product info, sustainability disclosures, and brand storytelling at the moment of interaction.
End-to-end supply chain visibility
You can’t manage what you can’t see. Kezzler turns fragmented supply chain data into a clear, real-time view, so your team always knows where a product has been and where it’s going.
Scalable compliance
Regulations don’t wait. Kezzler structures your product and traceability data to meet requirements like Digital Product Passports, SmartLabel, and FSMA 204, with speed and confidence from day one.
Apparel resources to help you stay ahead
Decoding the Digital Product Passport
The JRC’s 3rd milestone: DPP for apparel is getting real
Exploring the R-use cases and return on investment for DPP
Make digital identity work for your garments
Let’s discuss how Kezzler can work for your garments, your value chain, and your customers.
Helpful answers to common questions
Yes. Voluntary data points can be added alongside mandatory ones, as long as they don’t compromise data accuracy or the passport’s core functionality, and are clearly distinguished from the required fields.
Scanning a dynamic 2D barcode or GS1 Digital Link on a clothing label connects shoppers directly to brand styling tips, care guides, loyalty rewards, and authentic storytelling. Kezzler transforms physical care labels into dynamic digital touchpoints, delivering real-time scan analytics that provide brands with actionable visibility into consumer engagement and the post-purchase use phase.
Embedding every product with a digital identity that any stakeholder can interact with opens up a wide range of opportunities. At Kezzler, we’ve identified more than 20 use cases across four areas: supply chain, retail operations, customer experience, and regulatory readiness.
The business benefits depend on who you are and how your value chain is structured, so rather than quoting a generic figure, we’d rather work through your own numbers with you to identify the use cases that matter most for your business.
Giving products unique, verifiable identities at production enables end-to-end lifecycle tracking, product authentication, and brand protection. With item-level granularity, brands can detect suspicious scans to combat diversion and counterfeiting, providing vital visibility for customs authorities and retail partners while boosting buyer trust in secondary resale markets.
Ultimately, your Digital Product Passport (DPP) strategy and specific business use cases should dictate identifier granularity, which can be defined at a finer level than minimum regulatory requirements demand.
No. A DPP separates public information, visible to any consumer who scans the code, from restricted data intended for regulators, supply chain partners, or other authorized parties. What counts as public versus restricted is set out in the delegated act for each product category.