Give your apparel brand a unique identity
Gain visibility into your complex supply chains and apparel life cycles, comply with circularity mandates, and create potential one-on-one relationships with every customer, garment by garment.
The digital ID and apparel
Product digitization technology lets brands associate a unique digital ID to each garment or item at the point of manufacture. The digital ID maintains a connection between the brand and the garment from the moment raw materials arrive at a factory to a shopper selling a pre-loved garment in an online marketplace. That connection helps deliver key areas of measurable value for brands.
Guarantee the authenticity of apparel items to protect the brand and give consumers peace of mind. Prevent grey market diversion and unauthorized sales by helping control distribution channels.
Gain insight into what’s happening on the production floor and improve your understanding of the entire production process. Trace the provenance of materials and labor to ensure transparency and ethical sourcing for compliance reporting and consumer safety reasons.
The first-party data collected through the entire process enables tapping into consumer behavior and preference insights that can, by extension, be spun into dynamic, interactive and relevant experience for consumers.
Digital ID Webinar Series: Fashion
The fashion and apparel industries are on the precipice of digital disruption. Don’t miss this free webinar series on fashion and apparel to stitch together your technology roadmap to sustainable, circular, and transparent apparel supply chains.
Get in touch to learn more about the possibilities of digital identities in the retail and apparel space.
SVP Retail & Apparel