Connecting the dots
Industry insights, emerging trends, and expert perspectives to help you to help you navigate change with confidence.
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Building a QR code strategy for consumer engagement
QR codes are turning packaging into a direct channel for consumer engagement, conversion, and trust. Here is how brands can design the scan invitation and post-scan experience to make every product interaction count.
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BlogQR code engagement: Turning consumer curiosity into measurable marketing impact
Explore how brands are using QR codes and connected product experiences to build transparency, trust, and stronger consumer engagement.
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BlogHow product digitization connects brands and consumers
Product digitization transforms physical items into digital channels, enhancing connections between brands and consumers through personalized experiences, improved traceability, and engaging storytelling.
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WebinarEnhancing brand-consumer relationships: leveraging Digital IDs for greater loyalty and engagement
Discover how Digital ID and serialized identities can transform customer interactions, enhance brand loyalty, and drive personalization in fashion through this insightful webinar.
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BlogThe connected product advantage
Today’s consumers are driven by a set of new demands and expectations for connected and personalized experiences delivered in real-time.
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NewsPaboco makes the paper bottle interactive to encourage recycling
Paboco has in partnership with recycl3R and Kezzler developed a recycling application concept for paper bottles.
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5 brands innovating with content & engagement
From Super Bowl ads to cereal boxes, see how global brands use connected product experiences to turn physical packaging into interactive digital marketing channels.
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NewsIndustry’s First Grass-to-Glass Traceability & Consumer Engagement for Infant Formula Brand, FRISO
Kezzler was selected by one of the world’s largest dairy companies, FrieslandCampina, to provide global traceability services for their top infant formula brand, FRISO.
