Consumer engagement
Consumer engagement with QR codes turns a scan into a direct channel to the consumer, wherever the code appears: on packaging, in-store displays, billboards, or TV ads. Kezzler gives brands one place to manage those codes and the experiences behind them, so a scan can deliver product information, loyalty rewards, promotions, or support, tailored by market and language. Articles cover how brands design the invitation to scan and the experience that follows. Examples include FrieslandCampina’s FRISO loyalty program, which drove a 70% increase in monthly FRISO Easy order sales, Mondelez’s personalized Milk Tray campaign, and spare-part lookups on industrial equipment. You’ll also find guidance on measuring which channels and experiences drive scans. Start here to see how a single scan opens a direct line to the consumer, from the farm to shelf.
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e-BookSmart packaging: from strategy to scale
Smart packaging is rapidly changing the role of the package, and the data connected to it. Product information can now serve consumers, marketers, regulators, retailers, and supply chains. How do you build one foundation that can support all of these needs instead of solving each one separately?
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BlogBuilding a QR code strategy for consumer engagement
QR codes are turning packaging into a direct channel for consumer engagement, conversion, and trust. Here is how brands can design the scan invitation and post-scan experience to make every product interaction count.
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BlogQR code engagement: Turning consumer curiosity into measurable marketing impact
Explore how brands are using QR codes and connected product experiences to build transparency, trust, and stronger consumer engagement.
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Case study
Industrial leader improves maintenance and repair processes
A multinational heavy equipment manufacturer partnered with Kezzler to connect machinery with unique QR codes, giving service teams instant access to the right spare part data anywhere in the world.
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Case study
From QR scan to loyal customer: FRISO’s digital consumer engagement story
Learn how FRISO built stronger consumer relationships through QR-enabled experiences, loyalty programs, and digital engagement.
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BlogHow product digitization connects brands and consumers
Product digitization transforms physical items into digital channels, enhancing connections between brands and consumers through personalized experiences, improved traceability, and engaging storytelling.
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WebinarEnhancing brand-consumer relationships: leveraging Digital IDs for greater loyalty and engagement
Discover how Digital ID and serialized identities can transform customer interactions, enhance brand loyalty, and drive personalization in fashion through this insightful webinar.
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BlogThe connected product advantage
Today’s consumers are driven by a set of new demands and expectations for connected and personalized experiences delivered in real-time.
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NewsPaboco makes the paper bottle interactive to encourage recycling
Paboco has in partnership with recycl3R and Kezzler developed a recycling application concept for paper bottles.
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Case study
Mondelez makes it personal in a crowded market
Facing intense competition during Valentine’s Day, Mondelez transformed Milk Tray packaging into a personalized digital experience. Using unique QR codes, consumers could record and share video messages, creating memorable interactions and stronger brand engagement.
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NewsIndustry’s First Grass-to-Glass Traceability & Consumer Engagement for Infant Formula Brand, FRISO
Kezzler was selected by one of the world’s largest dairy companies, FrieslandCampina, to provide global traceability services for their top infant formula brand, FRISO.
