World-leading platform for
product digitization and traceability
Digitizing your products
Digitizing your products allows you to deliver an enhanced, personalized, and context-aware consumer experience seamlessly across multiple sales channels and geographies.
Unique digital identity
Every product is assigned with a unique, secure, and traceable identity such as a QR code, data matrix, NFC/RFID tag etc.
Digital twin in the cloud
A “digital twin” of the product is created in the Kezzler cloud, storing all information about the product.
Show full transparency
From source to consumer, data is associated with the product through the code. Information can be shared back at any stage.
Traceability platform, delivered as MSaaS
Highly scalable and flexible, with a rich set of APIs, the platform provides easy integration into the customers’ existing IT/OT architecture.
Solving anything from basic product authentication to high volume, high complexity traceability scenarios. Carrier, cloud and code agnostic.
Gain insights for your Enterprise
Logistics & Operations
- State of play – globally and regionally
- Potential growth areas
- Improved end-to-end efficiency
- Historical trends for planning
- Detect and investigate deviations
Sales & Marketing
- Local and global consumer trends
- Opportunities to improve acquisition/retention
- Access to structured data on your customers’ behavior
- Products become a brand owned digital marketing channel
- Consumer driven product improvement
- Early warnings of deviations
- Detect and investigate deviations
- State of play – locally and regionally
- Compare effectiveness of production over time and variations between plants and factory systems
Selected Global Partners
Industry First Smart Packaging Solution, From Grass to Glass
Kezzler was selected by one of the world’s largest dairy companies, FrieslandCampina, to provide global traceability services for their top infant formula brand, FRISO. The industry’s first and only smart packaging solution FRISO TrackEasy, was launched in Hong Kong during August 2019 and is currently being rolled out globally.
Offering customers increased convenience through the flexibility to choose complementary best-in-class solutions to effectively implement their product digitization & traceability strategies with minimal operational burden. Read more
Kezzler has been a key contributor in the drafting of a new standard for traceability in China which they presented at the 4th Anti-Counterfeiting, Traceability Supply and Demand Forum held in Hangzhou, China on April 8. Read more
Frequently asked questions
Simply put, product digitization consists of converting all the analog information about a product into a digital form. This can be as simple as putting written information about a product into a digital product management system.
Contrary to digitization, which simply consists of the transformation of analog documents and processes into a digital form, digitalization is the transformation and evolution of business processes by leveraging digital tools. For example, the analysis of data collected throughout the supply chain to put in place more efficient business practices.
Forward traceability is the ability to trace components or materials throughout the supply chain, all the way to the final consumer. On the other hand, backward traceability is the tracing of every single component tand event that comes into contact with a single product, starting from the consumer, all the way back to the basic raw materials.
Traceability is extremely important, both for the brand owner and the consumer, as it allows them to know everything about their products. Through forward traceability, brand owners can get a clear picture of their product journey, allowing them to optimize their supply chain and guarantee that there are no deviations. Through backwards traceability, consumers can guarantee that their product is authentic and know exactly what is it’s compositions and what interventions have been made on it.
Interested in our solutions?