We build a world of authentic, transparent and connected products
What we can do for you
Efficiently stop counterfeit products and unauthorized distribution by making every product unique, while simplifying the verification of authenticity.
Enable consumer engagement directly through the product. Build trust, increase loyalty, and instantly reward consumers.
Supply Chain Visibility
Track and trace products from creation to consumption, garnering deeper insights into the product journey and the entire product life cycle.
Combining massively scalable serialization with the benefits of distributed ledger technology.
The value of unit-level traceability
The Kezzler cloud-based traceability platform supports the entire product lifecycle from raw material sourcing to end consumer, greatly enhancing supply chain visibility and insight.
Improve internal processes
Meet Government reporting requirements. Reduce waste and product diversion, achieve targeted recalls and improved customer support.
Enhance consumer experience
Augmented products act as a direct channel to interact with end consumers, increasing loyalty and sales.
Drive better decisions through insights
Access highly structured data sets linked across production, distribution and consumption.
World leading cloud-based enterprise solution for product digitization and traceability
We build a world of authentic, transparent and connected products, providing solutions that bring value to brand owners by securing supply chains and elevating consumer experience.
Gain insights for your Enterprise
Logistics & Operations
- State of play – globally and regionally
- Potential growth areas
- Improved end-to-end efficiency
- Historical trends for planning
- Detect and investigate deviations
Sales & Marketing
- Local and global consumer trends
- Opportunities to improve acquisition/retention
- Access to structured data on your customers’ behavior
- Products become a brand owned digital marketing channel
- Consumer driven product improvement
- Early warnings of deviations
- Detect and investigate deviations
- State of play – locally and regionally
- Compare effectiveness of production over time and variations between plants and factory systems
Selected Global Partners
Industry First Smart Packaging Solution, From Grass to Glass
Kezzler was selected by one of the world’s largest dairy companies, FrieslandCampina, to provide global traceability services for their top infant formula brand, FRISO. The industry’s first and only smart packaging solution FRISO TrackEasy, was launched in Hong Kong during August 2019 and is currently being rolled out globally.
Kezzler is proud to be part of the line-up of speakers for the upcoming AIPIA Indian Virtual Smart Packaging Congress taking place this Friday, March 19th. Read more
Join Kezzler’s Piet De Vriendt for the Vitafoods Insights webinar on technology trends transforming the nutraceutical industry. Read more
Frequently asked questions
Simply put, product digitization consists of converting all the analog information about a product into a digital form. This can be as simple as putting written information about a product into a digital product management system.
Contrary to digitization, which simply consists of the transformation of analog documents and processes into a digital form, digitalization is the transformation and evolution of business processes by leveraging digital tools. For example, the analysis of data collected throughout the supply chain to put in place more efficient business practices.
Forward traceability is the ability to trace components or materials throughout the supply chain, all the way to the final consumer. On the other hand, backward traceability is the tracing of every single component tand event that comes into contact with a single product, starting from the consumer, all the way back to the basic raw materials.
Traceability is extremely important, both for the brand owner and the consumer, as it allows them to know everything about their products. Through forward traceability, brand owners can get a clear picture of their product journey, allowing them to optimize their supply chain and guarantee that there are no deviations. Through backwards traceability, consumers can guarantee that their product is authentic and know exactly what is it’s compositions and what interventions have been made on it.
Interested in our solutions?