A Platform for Product
Digitization and Traceability
Kezzler for brands
Tomorrow’s solutions for today’s brand challenges
Kezzler empowers brands to provide a safe, transparent, and enhanced product experience through connected digital products.
Built on a scalable and flexible architecture, our solution is adaptable to meet brands’ changing requirements and future needs. Solving any project from basic product authentication to high volume high complexity traceability scenarios
Kezzler for brands
Tomorrows solutions for today’s brand challenges
Digitizing your products allows you to deliver an enhanced, personalized, and context-aware consumer experience seamlessly across multiple sales channels and geographies.
Selected Clients
Digital ID Webinar Series: Fashion
2023 will see broad adoption of Digital ID in apparel. The drivers are regulatory pressure from the European Green Deal, new consumer engagement opportunities, item-level supply chain visibility, and the constant pressure to reduce cost and increase quality.
This webinar series will discuss how Digital ID helps all those, exploring business cases, technology, and real-world examples.
News
Kezzler onboards TOMRA as new strategic investor
Taking a 14% ownership stake in Kezzler, TOMRA demonstrates the importance of product digitization and traceability to its strategic continued investment in new technology as enablers of circular business models. Read more
Kezzler and Bayer Crop Science celebrate success
Bayer Crop Science invited Kezzler to Mumbai to celebrate the success of the strategic partnership and the progress in their digital transformation journey. Read more
Forrester study: CX drives adoption of traceability technology
A new Forrester study finds that traceability technology is key to CX, anti-counterfeiting, supply chain visibility & brand loyalty. Read more
Gain insights for your Enterprise
Logistics & Operations
- State of play – globally and regionally
- Potential growth areas
- Improved end-to-end efficiency
- Historical trends for planning
- Detect and investigate deviations
Sales & Marketing
- Local and global consumer trends
- Opportunities to improve acquisition/retention
- Access to structured data on your customers’ behavior
- Products become a brand owned digital marketing channel
Brand/Product Owner
- Consumer driven product improvement
- Early warnings of deviations
- Detect and investigate deviations
Manufacturing
- State of play – locally and regionally
- Compare effectiveness of production over time and variations between plants and factory systems
Selected Global Partners
FrieslandCampina
Industry First Smart Packaging Solution, From Grass to Glass
Kezzler was selected by one of the world’s largest dairy companies, FrieslandCampina, to provide global traceability services for their top infant formula brand, FRISO. The industry’s first and only smart packaging solution FRISO TrackEasy, was launched in Hong Kong during August 2019 and is currently being rolled out globally.
Frequently asked questions
Simply put, product digitization consists of converting all the analog information about a product into a digital form. This can be as simple as putting written information about a product into a digital product management system.
Contrary to digitization, which simply consists of the transformation of analog documents and processes into a digital form, digitalization is the transformation and evolution of business processes by leveraging digital tools. For example, the analysis of data collected throughout the supply chain to put in place more efficient business practices.
Forward traceability is the ability to trace components or materials throughout the supply chain, all the way to the final consumer. On the other hand, backward traceability is the tracing of every single component tand event that comes into contact with a single product, starting from the consumer, all the way back to the basic raw materials.
Traceability is extremely important, both for the brand owner and the consumer, as it allows them to know everything about their products. Through forward traceability, brand owners can get a clear picture of their product journey, allowing them to optimize their supply chain and guarantee that there are no deviations. Through backwards traceability, consumers can guarantee that their product is authentic and know exactly what is it’s compositions and what interventions have been made on it.