We build a world of authentic, transparent and connected products

Traceable authentic dairy kezzler.
Traceable, and authentic box of pharmaceuticals, kezzler.
Traceable, authentic hemp oil kezzler.
Traceable, authentic box of infant formula, dairy kezzler

What we can do for you

Risk Management

Efficiently stop counterfeit products and unauthorized distribution by making every product unique, while simplifying the verification of authenticity.

Augmented Products

Enable consumer engagement directly through the product. Build trust, increase loyalty, and instantly reward consumers.

Supply Chain Visibility

Track and trace products from creation to consumption, garnering deeper insights into the product journey and the entire product life cycle.


Combining massively scalable serialization with the benefits of distributed ledger technology.

The value of unit-level traceability

The Kezzler cloud-based traceability platform supports the entire product lifecycle from raw material sourcing to end consumer, greatly enhancing supply chain visibility and insight.

Improve internal processes
Meet Government reporting requirements. Reduce waste and product diversion, achieve targeted recalls and improved customer support.

Enhance consumer experience
Augmented products act as a direct channel to interact with end consumers, increasing loyalty and sales.

Drive better decisions through insights
Access highly structured data sets linked across production, distribution and consumption.

Unit level traceability, source to consumer, end to end, kezzler.

Selected Clients

Reckitt Benckiser logo, kezzler client.
Pfizer logo, kezzler client.
Honeywell logo, kezzler client.
Bayer logo, kezzler client.
Friesland campina, RFC logo, kezzler client.
Mondelez logo, kezzler client.


World leading cloud-based enterprise solution for product digitization and traceability

We build a world of authentic, transparent and connected products, providing solutions that bring value to brand owners by securing supply chains and elevating consumer experience.

Go to Solutions

Gain insights for your Enterprise

Logistics & Operations
  • State of play – globally and regionally
  • Potential growth areas
  • Improved end-to-end efficiency
  • Historical trends for planning
  • Detect and investigate deviations
Sales & Marketing
  • Local and global consumer trends
  • Opportunities to improve acquisition/retention
  • Access to structured data on your customers’ behavior
  • Products become a brand owned digital marketing channel
Consumer trends, sales and marketing, kezzler.
Brand/Product Owner
  • Consumer driven product improvement
  • Early warnings of deviations
  • Detect and investigate deviations
  • State of play – locally and regionally
  • Compare effectiveness of production over time and variations between plants and factory systems

Selected Global Partners

Amcor logo, kezzler partner.
Accenture logo, kezzler partner.
Billerud Korsnäs logo, kezzler partner.
Laetus logo, kezzler partner.


Industry First Smart Packaging Solution, From Grass to Glass

Kezzler was selected by one of the world’s largest dairy companies, FrieslandCampina, to provide global traceability services for their top infant formula brand, FRISO. The industry’s first and only smart packaging solution FRISO TrackEasy, was launched in Hong Kong during August 2019 and is currently being rolled out globally.

Go to Case Study

Latest news

AIPIA India 2021

Kezzler part of AIPIA India 2021

Kezzler is proud to be part of the line-up of speakers for the upcoming AIPIA Indian Virtual Smart Packaging Congress taking place this Friday, March 19th. Read more

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Nutraceutical industry technology webinar

Join Kezzler’s Piet De Vriendt for the Vitafoods Insights webinar on technology trends transforming the nutraceutical industry. Read more

Read More

Kezzler office

Are you our new Quality Assurance Manager?

Are you a Quality Assurance Manager with the ambition to ensure the quality of solutions tracking products all over the world? Read more

Read More

Frequently asked questions

What is product digitization?

Simply put, product digitization consists of converting all the analog information about a product into a digital form. This can be as simple as putting written information about a product into a digital product management system.

What is the difference between digitization and digitalization?

Contrary to digitization, which simply consists of the transformation of analog documents and processes into a digital form, digitalization is the transformation and evolution of business processes by leveraging digital tools. For example, the analysis of data collected throughout the supply chain to put in place more efficient business practices.

What is forward and backward traceability?

Forward traceability is the ability to trace components or materials throughout the supply chain, all the way to the final consumer. On the other hand, backward traceability is the tracing of every single component tand event that comes into contact with a single product, starting from the consumer, all the way back to the basic raw materials.

Why is traceability so important?

Traceability is extremely important, both for the brand owner and the consumer, as it allows them to know everything about their products. Through forward traceability, brand owners can get a clear picture of their product journey, allowing them to optimize their supply chain and guarantee that there are no deviations. Through backwards traceability, consumers can guarantee that their product is authentic and know exactly what is it’s compositions and what interventions have been made on it.

Interested in our solutions?

Take a guided tour of the Kezzler Platform.