World-leading platform for
product digitization and traceability

Build trust, increase loyalty and get last mile data

Comply with traceability requirements

Full visibility across
product lifecycle

Stop counterfeits and detect product diversion

Digitizing your products

Digitizing your products allows you to deliver an enhanced, personalized, and context-aware consumer experience seamlessly across multiple sales channels and geographies.

Unique digital identity

Every product is assigned with a unique, secure, and traceable identity such as a QR code, data matrix, NFC/RFID tag etc.

Digital twin in the cloud

A “digital twin” of the product is created in the Kezzler cloud, storing all information about the product.

Show full transparency

From source to consumer, data is associated with the product through the code. Information can be shared back at any stage.

Latest news

Paboco makes the paper bottle interactive to encourage recycling

Paboco makes the paper bottle interactive to encourage recycling

Paboco has in partnership with recycl3R and Kezzler developed a recycling application concept for paper bottles. Read more

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Microsoft Azure Partner

Kezzler platform now available in Microsoft Azure Marketplace

Kezzler is proud to become part of the Microsoft Azure Marketplace, offering our certified solutions to run seamlessly across the Azure cloud Read more

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GS1 Connect 2021

Join Kezzler at GS1 Connect 2021

Join to learn how Kezzler leveraged the GS1 standards to deliver Grass-to-Glass Traceability for Royal FrieslandCampina and their leading infant formula brand Friso. Read more

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Selected Clients

Reckitt Benckiser logo, kezzler client.
Pfizer logo, kezzler client.
Honeywell logo, kezzler client.
Bayer logo, kezzler client.
Friesland campina, RFC logo, kezzler client.
Mondelez logo, kezzler client.

Solutions

Traceability platform, delivered as MSaaS

Highly scalable and flexible, with a rich set of APIs, the platform provides easy integration into the customers’ existing IT/OT architecture.

Solving anything from basic product authentication to high volume, high complexity traceability scenarios. Carrier, cloud and code agnostic.

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Gain insights for your Enterprise

Logistics & Operations
  • State of play – globally and regionally
  • Potential growth areas
  • Improved end-to-end efficiency
  • Historical trends for planning
  • Detect and investigate deviations
Sales & Marketing
  • Local and global consumer trends
  • Opportunities to improve acquisition/retention
  • Access to structured data on your customers’ behavior
  • Products become a brand owned digital marketing channel
Consumer trends, sales and marketing, kezzler.
Brand/Product Owner
  • Consumer driven product improvement
  • Early warnings of deviations
  • Detect and investigate deviations
Manufacturing
  • State of play – locally and regionally
  • Compare effectiveness of production over time and variations between plants and factory systems

Selected Global Partners

Amcor logo, kezzler partner.
Accenture logo, kezzler partner.
Billerud Korsnäs logo, kezzler partner.
Laetus logo, kezzler partner.

FrieslandCampina

Industry First Smart Packaging Solution, From Grass to Glass

Kezzler was selected by one of the world’s largest dairy companies, FrieslandCampina, to provide global traceability services for their top infant formula brand, FRISO. The industry’s first and only smart packaging solution FRISO TrackEasy, was launched in Hong Kong during August 2019 and is currently being rolled out globally.

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Frequently asked questions

What is product digitization?

Simply put, product digitization consists of converting all the analog information about a product into a digital form. This can be as simple as putting written information about a product into a digital product management system.

What is the difference between digitization and digitalization?

Contrary to digitization, which simply consists of the transformation of analog documents and processes into a digital form, digitalization is the transformation and evolution of business processes by leveraging digital tools. For example, the analysis of data collected throughout the supply chain to put in place more efficient business practices.

What is forward and backward traceability?

Forward traceability is the ability to trace components or materials throughout the supply chain, all the way to the final consumer. On the other hand, backward traceability is the tracing of every single component tand event that comes into contact with a single product, starting from the consumer, all the way back to the basic raw materials.

Why is traceability so important?

Traceability is extremely important, both for the brand owner and the consumer, as it allows them to know everything about their products. Through forward traceability, brand owners can get a clear picture of their product journey, allowing them to optimize their supply chain and guarantee that there are no deviations. Through backwards traceability, consumers can guarantee that their product is authentic and know exactly what is it’s compositions and what interventions have been made on it.

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Interested in our solutions?

Take a guided tour of the Kezzler Platform.