Gartner has named Kezzler a Market Shaper in its recent Emerging Market Quadrant for Digital Product Passport — Established Vendors.
Brands operating in the EU face growing Digital Product Passport (DPP) requirements. Regulations like the EU Battery Regulation and the Ecodesign for Sustainable Products Regulation are driving this shift. Gartner’s report looks at vendors that help organizations move beyond DPP compliance. It highlights the long-term strategic value of a product passport: supply chain visibility, circularity, and stronger consumer trust.
Gartner placed Kezzler in the Market Shapers quadrant, described as: “Market Shapers disrupt the reliance on siloed compliance platforms by embedding native interoperability and open global data standards directly into their core architectures.” (Gartner, Emerging Market Quadrant for Digital Product Passport — Established Vendors, Kevin Lawrence, Marta Muñoz, Rajan Saini, 06 July 2026).
Kezzler’s solution is built on global standards such as GS1’s Digital Link and EPCIS, letting DPPs move smoothly across a value chain and integrate with the IT systems companies already run. Kezzler is also an active contributor to CIRPASS-2, the EU initiative developing the DPP technical architecture.
We believe this recognition validates the direction we have been building toward for years, reinforcing our focus on giving global brands the traceability foundation they need to meet today’s DPP requirements and build lasting trust.
Read the full report on Gartner.com (accessible to Gartner Subscribers only).
Source: Gartner, Emerging Market Quadrant for Digital Product Passport — Established Vendors, Kevin Lawrence, Marta Muñoz, Rajan Saini, 06 July 2026. Gartner is a trademark of Gartner, Inc. and/or its affiliates.
