Kezzler highlighted as DPP sample vendor in two Gartner® Hype Cycle™ reports

Gartner® has mentioned Kezzler as a sample vendor for Digital Product Passport (DPP) in its 2026 Hype Cycle for Consumer Goods and Hype Cycle for Multienterprise Solutions.

Digital Product Passport requirements are moving from proposal to enforcement. Sector-specific rollout under the EU’s Ecodesign for Sustainable Products Regulation begins in 2027, with related requirements already in force for batteries. For compliance and ESG teams building their DPP roadmap, that timeline makes the technology landscape, and where Kezzler sits in it, worth tracking now.

Gartner’s reports are available for download here (accessible to Gartner Subscribers only):

• Hype Cycle for Multienterprise Solutions, 2026
• Hype Cycle for Consumer Goods, 2026

Kezzler’s Digital Product Passport solution helps global brands teams generate, manage, and update DPPs from a single dataset, mapped to the specific requirements of each regulation, category, and market.

Sources: Gartner, Hype Cycle for Consumer Goods, 2026, Kevin Lawrence, Rajan Saini, 29 June 2026; Gartner, Hype Cycle for Multienterprise Solutions, 2026, Kevin Lawrence, Rajan Saini, 27 July 2026. Gartner is a trademark of Gartner, Inc. and/or its affiliates.

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