Solutions / Data & Analytics Solutions
Structured datasets across the supply-chain
The Kezzler platform allows brands to collect product data from sourcing to consumption and recycling. The data model is adaptable to be able to collect exactly the data you want. Information is stored in easily accessible and structured data sets reducing the time and cost from data to insights.
The data can be delivered through customized daily reports, dashboards or through integrations with external data lakes. The Kezzler platform enables easy reporting to authorities and government compliance via integrations and reports.
How it works
Collect customizable and highly structured data-sets.
Near real-time overview through Dashboard and flexible reports.
Drive better decisions through new insights. Adjust and improve.
Dashboard for near real time monitoring. Kezzler ‘s reporting is highly customizable to meet the information demands of our clients. We understand that every customer has different visibility needs.
Alerts & Reporting examples:
- Production reports on a factory at hierarchy, batch/SKU or individual level
- Market validation uptake in time and geography
- Validation event heatmaps
- Adverse event reporting (authentication of products outside of their authorized geographies or rejected products at the line).
A flexible API provides integration for external Business intelligence solutions and Data lakes. The data set can be customized, making it easy to correlate the production, logistics and consumer data with other available data sources.
The flexible data reporting modules can be used for both internal and external purposes. An increasing number of countries are implementing traceability compliance, and our platform is ready to meet the requirements including reporting on unit level.
Insights for the Enterprise
Logistics & Operations
- State of play – glabally and regionally
- Potential growth areas
- Improved end-to-end efficiency
- Historical trends for planning
- Detect and investigate deviations
Sales and Marketing
- Local and global consumer trends
- Opportunities to improve acquisition/retention
- Consumer driven product improvement
- Early warnings of deviations
- Detect and investigate deviations
- State of play – locally and regionally
- Compare effectiveness of production over time and variations between plants and factory systems
Frequently asked questions
There is a lot of valuable data and insight to be gained, as the channel is completely digital. Shopping habits; engagement levels; the number of scans per day (or by the time of day);valuable geolocation data; product preferences; cross-sell opportunities; and more. Once the consumer has activated the UID (Unique Identifier) by scanning it, the brand owner is in control of the data associated with that UID. The brand owner gets the opportunity to know who the consumer is. Value-added content can be exposed based on the actual interests of the consumers themselves. And since in today’s world these interests often change, more traditional marketing can’t keep up in the same way.
Kezzlers’ platform is very flexible and data can easily be attached to several objects. JSON schema is used by Kezzler to define property, but metadata is mainly tailored to our clients’ needs.
The simple answer is the client, Kezzler acts only as the data processor regarding GDPR rules, and all data use and transfer is regulated through Data Processing Agreements (DPA’s). Kezzler simply collects the data and stores it on behalf of our client.
Every single time a code (UID) is scanned through the supply chain, data will be sent to Kezzler’s platform related to the product. However, due to privacy laws, data collected on consumers will require their consent.