Digital Product Passport

As the EU advances its Digital Product Passport (DPP) initiative, many in apparel, textiles, and consumer goods are evaluating its potential impact. Aligned with the European Green Deal, the DPP promotes transparency, sustainability, and circularity. But what exactly is a DPP, and why does it matter and how can you prepare for it?

Heritage brand Viking ready to launch DPP with Kezzler and Trimco

Heritage brand Viking ready to launch DPP with Kezzler and Trimco

Kezzler and Trimco Group´s joint DPP solution chosen by Viking to drive transparency and sustainability. This marks the second joint project for Kezzler and Trimco Group since formalizing their strategic partnership.

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Kezzler teams up with Versalis (Eni) & Cariplo Factory for DPP pilot

Kezzler teams up with Versalis (Eni) & Cariplo Factory for DPP pilot

Kezzler is teaming up with Versalis (Eni) and Cariplo Factory to pilot Digital Product Passports, bringing traceability and sustainability to the chemical industry while advancing compliance with EU regulations.

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Norwegian fashion brand Holzweiler partners with Kezzler and Trimco Group to implement DPP

Norwegian fashion brand Holzweiler partners with Kezzler and Trimco Group to implement DPP

This strategic move positions Holzweiler at the forefront of fashion’s digital shift, ensuring their commitment to sustainability, supply chain transparency, and customer experience is met with innovative technology.

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Kezzler and Trimco Group partner to offer a seamless DPP solution

Kezzler and Trimco Group partner to offer a seamless DPP solution

Kezzler and Trimco Group join forces to provide a seamless Digital Product Passport (DPP) solution for the textile and footwear industry.

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Kezzler mentioned in three Gartner Hype Cycles 2024

Kezzler mentioned in three Gartner Hype Cycles 2024

We are thrilled to announce that Kezzler has been recognized in three prestigious Gartner Hype Cycles for 2024.

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Toys as the next DPP category

Toys as the next DPP category

Explore the upcoming regulations for the toy industry, focusing on Digital Product Passports (DPP) that enhance safety, transparency, and compliance in manufacturing and recycling processes.

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Kezzler Joins CIRPASS-2, Pioneering the Future of EU’s Digital Product Passport

Kezzler Joins CIRPASS-2, Pioneering the Future of EU’s Digital Product Passport

In a landmark move set to revolutionize product traceability and sustainability in the European Union, Kezzler is delighted to announce its inclusion in the prestigious CIRPASS-2 lighthouse pilots. 

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What is a Digital Product Passport?

A Digital Product Passport (DPP) is a digital record that stores key information about a product’s entire lifecycle. It contains structured, machine-readable data with a defined scope. This data is managed and accessed based on agreed rules. The DPP is linked to a unique product identifier and can be accessed electronically through a data carrier.

Value beyond compliance

Unlock strategic advantages and enhance business performance with Digital Product Passports

Increase product transparency

The Digital Product Passport tracks every stage of a product’s life, from creation to disposal.

This not only helps companies meet regulations but also allows them to share valuable information with consumers. It builds trust by giving clear, accessible details about where products come from and how they can be reused or recycled.

Support circular economy models

DPP helps businesses embrace circular economy practices. By capturing product data, it enables services like repair, resale, and recycling.

This reduces waste and extends product life. It also opens new business opportunities while showing commitment to sustainability.

Boost consumer trust

Consumers can access verified product information through DPP. This helps them make more informed, eco-friendly choices.

Offering this level of transparency strengthens customer relationships and enhances brand loyalty.

Improve supply chain accountability

DPP requires businesses to trace and verify their supply chains.

This ensures products meet sustainability and legal standards, reducing risks like non-compliance and greenwashing. It also strengthens supplier relationships and helps protect the company’s reputation.

Industries

Industries affected by Digital Product Passports


Digital Product Passports will have a transformative impact on many industries. Overall, any entity involved in the production, importation, distribution, or sale of products in the EU will need to adhere to DPP requirements as part of their commitment to sustainability and circular economy practices.

Industry Affected by Digital Product Passports: Batteries

Batteries

Industry Affected by Digital Product Passports: Textiles

Textiles

Industry Affected by Digital Product Passports: Toys

Toys

Industry Affected by Digital Product Passports: Electronics

Electronics

Industry Affected by Digital Product Passports: Furniture

Furniture

Industry Affected by Digital Product Passports: Building Materials

Building Materials

Lubricants

Industry Affected by Digital Product Passports: Tires

Tires

Industry Affected by Digital Product Passports: Detergents

Detergents

Industry Affected by Digital Product Passports: Cosmetics

Cosmetics

Requirements

What are the EU requirements for Digital Product Passports?

Brands can leverage the capabilities of the Kezzler platform for product traceability and compliance, taking the necessary steps to ensure that their products meet the requirements to comply with the upcoming regulations

  • Each product needs a unique identifier per ISO/IEC 15459:2015
  • Product info should be machine-readable, searchable, and structured with open standards
  • Compliance docs like conformity declarations or certifications must be included
  • Provide user manuals, instructions, and safety warnings
  • Manufacturer details, including unique operator IDs, should be listed
  • Include manufacturing facility and importer info, including the EORI number
  • Provide contact and ID details for the EU economic operator responsible for product safety
Digital Product Passport example

DPP in practice

Fashion brand Holzweiler partners with Kezzler and Trimco Group to implement DPP

By implementing DPP, Holzweiler aims to elevate transparency, improve customer experience, and support sustainability efforts across the entire apparel value chain

preparation

Steps to implement Digital Product Passport

Define your strategy

Create a circularity and digital ID strategy that aligns with DPP requirements and considers the different R-strategies for various product categories.

Choose your granularity

Choose the appropriate level of detail that supports your approach and understand how the DPP affects your customer relationships throughout the product lifecycle.

Map your supply chain

Thoroughly map your entire supply chain to pinpoint where data is collected and where there are gaps that need to be addressed.

Fill any and all gaps

Capture missing data in a structured way. Automate data flows where possible to reduce manual work and errors, ensuring a smoother process for all supply chain operators.

Find the right partners

Choose flexible, scalable partners that align with your strategy. This will help you adapt to evolving DPP requirements and find the right solutions for data, labels, or service providers.

Cirpass-2

Pilot for Digital Product Passports in apparel

CIRPASS-2, an EU-funded initiative, will validate Digital Product Passports (DPPs) through 13 lighthouse pilots across multiple sectors. Kezzler is collaborating with Holzweiler, Trimco Group, and GS1 Norway on a pilot project within the apparel sector.

RESOURCES

Valuable resources to help you stay ahead

  • Heritage brand Viking ready to launch DPP with Kezzler and Trimco

    Heritage brand Viking ready to launch DPP with Kezzler and Trimco

    Kezzler and Trimco Group´s joint DPP solution chosen by Viking to drive transparency and sustainability. This marks the second joint project for Kezzler and Trimco Group since formalizing their strategic partnership.

    Read more

Next Steps

Take the next step toward DPP compliance

Get in touch

Contact us to explore our platform’s features and understand how it supports seamless preparation for Digital Product Passport (DPP) implementation, ensuring you stay ahead of industry requirements.

Let’s talk

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FAQS

Have questions? We’ve got answers.

What is the timeline for Digital Product Passports?

Timeline varies by industry. Batteries, apparel, footwear, and tires come first. Key dates are expected between late 2025 and 2027.

What types of information does a DPP contain?

Material Composition: Details about the raw materials used in the product. Manufacturing Information: Data on where and how the product was made. Sustainability Credentials: Information about the product’s environmental impact and recycled content. End-of-Life Instructions: Guidance on how to reuse, recycle, or safely dispose of the product.

How is the DPP related to the EU Digital Product Passport (DPP) regulation?

The European Green Deal’s broader regulatory framework incorporates the DPP as a core element. The EU’s DPP regulation mandates that products sold in the EU must meet certain sustainability and transparency standards, and the DPP provides a digital means of demonstrating compliance. We expect that, by 2027, many product categories will require a DPP in order to trade in the EU market.

What are the challenges associated with implementing DPPs?

Implementing Digital Product Passports (DPPs) faces key challenges:

→ Complex Supply Chains: Managing end-to-end traceability in global, multi-tiered supply chains is difficult, especially with varying standards.

→ Data Accuracy: Reliable, detailed, and up-to-date data is crucial to avoid fines, whether at the item or batch level.

→ System Integration: Integrating new digital tools with existing systems can be technically demanding.

→ Regulatory Compliance: Navigating different global regulations and ensuring compliance is essential to avoid penalties.

→ Supplier Collaboration: Getting accurate data from third-party suppliers can be tough.

These challenges require careful planning and collaboration to implement DPPs effectively.

Why is the DPP important for sustainability?

The DPP is central to the EU’s Ecodesign for Sustainable Products Regulation (ESPR), which aims to reduce waste, encourage recycling, and promote sustainable product development.

By providing detailed information about a product’s lifecycle, the DPP helps reduce greenwashing, supports sustainable choices by consumers, and facilitates better waste management and recycling efforts.

For companies, it’s an opportunity to demonstrate commitment to sustainability and to build consumer trust through transparency.

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