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Digital Product Passport compliance with measurable ROI

Kezzler helps you meet Digital Product Passport (DPP) requirements — EU and beyond — securing market access and turning compliance into verified brand trust, operational ROI, and a foundation for circularity.

DPP: the regulatory landscape

New EU regulations now require a DPP for products across textiles, electronics, and batteries. Under the Ecodesign for Sustainable Products Regulation (ESPR) and the EU Battery Regulation, companies placing products on the EU market must attach structured, verified product data to a unique digital identity — accessible to regulators, supply chain partners, and consumers.

The current enforcement timeline is expected to be:

Dpp timeline

DPP-inspired regulations are also emerging in markets outside the EU, including China, the UK, and beyond. The infrastructure you build for EU compliance is the same foundation you’ll need globally.

Compliance is only part of the picture. Companies that structure their product data well gain verified sustainability claims, cleaner supplier accountability, and a direct digital connection to the products they put on the market.

We’re helping define the standard

Kezzler is an active contributor to CIRPASS-2, the EU initiative defining the infrastructure standards for the Digital Product Passport, and to CEN-CENELEC, the European standardization body developing the technical specifications that underpin DPP implementation. Because our teams are actively involved in writing the technical specifications, our solution reflects how the regulation is designed to work in practice.

Which industries are affected?

Any company involved in producing, importing, distributing, or selling products in the EU will need to comply with DPP requirements.

Batteries

Construction products

Iron & steel

denim close up

Textiles apparel

Tires

Aluminium

dishwasher

Energy-related products

Furniture

Mattresses

Detergents & surfactants

Toys

and more…

    What Kezzler Product Passport delivers

    Designed for compliance teams and IT managers who need DPP to work at scale.

    Efficient workflow management

    Automated data completeness checks and approval flows make publishing and managing DPPs easy and efficient.

    All your passports in one place

    Generate and manage passports from a single dataset — mapped to meet the specific requirements of each regulation, category, and market.

    Market-leading data management

    Connect existing systems through a standards-based integration layer, from manual input to full API integration, built on GS1 standards.

    Out-of-the-box analytics

    Monitor the status, completeness, and usage of your passports in real time.

      DPP with Kezzler: compliance and beyond

      Keep your products compliant with evolving DPP regulations and maintain access to EU markets.

      Reduce data silos, streamline reporting, and gain real-time visibility across your supply chain.

      DPP data is linked to verified product records and auditable lifecycle events, so the sustainability information you publish is backed by traceable evidence.

      Transform the product’s QR code into a direct-to-consumer channel for storytelling, loyalty, and transparency.

      Enable resale, repair, and recycling services by providing stakeholders with verified product history.

      How Holzweiler is getting ahead of DPP

      Holzweiler is preparing for Digital Product Passport compliance with Kezzler and Trimco Group. By connecting product data across the lifecycle, the brand is building the transparency infrastructure that DPP requires — and using it to strengthen consumer trust and support more sustainable supply chains.

      The business value

      Understand the ROI of DPP

      Kezzler’s ROI calculator gives you a clear, data-driven picture of the business case for DPP across your product portfolio, your markets, and your compliance timeline. Contact us to walk through it with our team.

      Contact us

      Where to start with DPP

      Identify which product categories, markets, and timelines apply — but also consider what else you want DPP to deliver. Clarity on the ROI of other relevant use cases helps you prioritize better, and doing this early shapes your data model, granularity level, and technology choices.

      Each sector will have specific DPP requirements that define how detailed product data must be. Decide whether your organization should manage information at product, batch, or item level — this shapes every decision that follows.

      DPP data doesn’t live in one place. Map your suppliers, manufacturing steps, and logistics processes to understand where product lifecycle data is created and where gaps exist.

      Many organizations already hold more of the required data than they realize. The next step is structuring it so it can be shared consistently across systems and partners.

      Implementing Digital Product Passports requires technology that can scale with your business and adapt as regulations evolve. Choose partners that support secure product data management, interoperability, and flexible identifiers so your solution remains future-ready.

      Digital Product Passport: From concept to compliance

      Discover key insights for brands and retailers to navigate DPP regulations, turning challenges into opportunities.

      Download

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      DPP moves fast. Stay informed.

      DPP requirements are expanding — across product categories, industries, and global markets. Get quarterly updates and industry insights delivered to your inbox as the regulation takes shape.

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