DPP: the regulatory landscape
New EU regulations now require a DPP for products across textiles, electronics, and batteries. Under the Ecodesign for Sustainable Products Regulation (ESPR) and the EU Battery Regulation, companies placing products on the EU market must attach structured, verified product data to a unique digital identity — accessible to regulators, supply chain partners, and consumers.
The current enforcement timeline is expected to be:
DPP-inspired regulations are also emerging in markets outside the EU, including China, the UK, and beyond. The infrastructure you build for EU compliance is the same foundation you’ll need globally.
Compliance is only part of the picture. Companies that structure their product data well gain verified sustainability claims, cleaner supplier accountability, and a direct digital connection to the products they put on the market.
We’re helping define the standard
Kezzler is an active contributor to CIRPASS-2, the EU initiative defining the infrastructure standards for the Digital Product Passport, and to CEN-CENELEC, the European standardization body developing the technical specifications that underpin DPP implementation. Because our teams are actively involved in writing the technical specifications, our solution reflects how the regulation is designed to work in practice.
Which industries are affected?
Any company involved in producing, importing, distributing, or selling products in the EU will need to comply with DPP requirements.
and more…
What Kezzler Product Passport delivers
Designed for compliance teams and IT managers who need DPP to work at scale.
Efficient workflow management
Automated data completeness checks and approval flows make publishing and managing DPPs easy and efficient.
All your passports in one place
Generate and manage passports from a single dataset — mapped to meet the specific requirements of each regulation, category, and market.
Market-leading data management
Connect existing systems through a standards-based integration layer, from manual input to full API integration, built on GS1 standards.
Out-of-the-box analytics
Monitor the status, completeness, and usage of your passports in real time.
DPP with Kezzler: compliance and beyond
How Holzweiler is getting ahead of DPP
Holzweiler is preparing for Digital Product Passport compliance with Kezzler and Trimco Group. By connecting product data across the lifecycle, the brand is building the transparency infrastructure that DPP requires — and using it to strengthen consumer trust and support more sustainable supply chains.
Understand the ROI of DPP
Kezzler’s ROI calculator gives you a clear, data-driven picture of the business case for DPP across your product portfolio, your markets, and your compliance timeline. Contact us to walk through it with our team.
Where to start with DPP
Digital Product Passport: From concept to compliance
Discover key insights for brands and retailers to navigate DPP regulations, turning challenges into opportunities.
Helpful answers to common questions
It’s a hybrid model. A central EU registry holds each product’s unique identifier and a link to where its data lives, but the detailed product data itself is stored in a decentralized way, hosted by the economic operator or a service provider on its behalf, not by the Commission.
Once the customs interconnection with the DPP Registry is operational (latest mid-2030, according to the ESPR), customs authorities will be able to check electronically whether a product has a valid registration before releasing it for free circulation.
This isn’t a compliance check, but rather a verification that the product has a valid DPP registered in the EU Registry and that the information there, such as the TARIC code, corresponds to the physical shipment.
Under ESPR Article 10(4), economic operators must maintain a copy of their product passports through a third-party service provider to guarantee long-term data availability. This requirement ensures consumers, repairers, and recyclers retain access to essential product information throughout the expected product lifespan, even if the original manufacturer undergoes insolvency or ceases operations.
If you’re the responsible economic operator for the regulated component itself, for example the battery, you still need to create and register a passport for that component, regardless of whether the finished product it goes into is in scope.
What the regulation doesn’t require is hosting or passing on someone else’s component passport just because it’s built into a product that doesn’t itself need a DPP.
This is an area regulators are still actively working through, so it’s worth revisiting periodically rather than treating it as settled.
Yes. The DPP framework allows specialist service providers to handle data hosting and management on a brand’s behalf, including the backups the regulation requires. Many apparel brands take this route rather than building the technical infrastructure in-house.