See the whole picture of your value chain
Mobilize your product data with the Connected Products Platform
the Platform
Purpose-built to meet your requirements
The Kezzler Connected Products Platform (CPP) is a managed SaaS solution purpose-built to manage billions of live data points generated by item-level traceability.
By capturing every product’s entire journey and all associated events, the CPP facilitates real-time updates and smarter products through secure digital IDs, while also allowing customization of data models and consolidation across siloed systems.
This collected data provides valuable insights, enhances compliance, improves supply chain visibility, supports circular solutions, and enables interactive end-user experiences. With robustness, scalability, and security developed over decades, the CPP offers traceability functionality with standardized integrations to brands’ existing IT infrastructure.
API GATEWAY
The bridge to your IT ecosystem
The API integration gateway facilitates a seamless and non-intrusive real-time data integration, enhancing companies’ efficiency, innovation, and time-to-value by connecting the Kezzler Connected Products Platform to their existing IT architecture.
- Standard API library: The library provides functionality for master data management, Digital ID management, tracking events capture, interactions validation, redirections, and data queries.
- Customized gateway APIs: The platform rapidly builds customized gateway APIs supporting customer-specific business logic, increasing integration ease.
- EPCIS support: Leveraging the EPCIS standard, Kezzler’s API integration gateway allows tracking events capture and query functionalities.
- Legacy system integration: Native data formats support easy integration with legacy systems, making the transition to a connected product environment smooth.
DIGITAL ID MANAGEMENT
The foundation of connected products
Digital ID management is a critical aspect of a Connected Products Platform, enabling the capture of every event in a product’s lifetime and creating insight and value from previously hidden, unlinked data.
- Generate unique Digital IDs: Manage secure, distinct digital identities for products throughout their lifetimes.
- Right data, right time: With flexible metadata enrichment, capture data effectively for granular visibility, compliance, and interactive product experiences.
- Integrity and security: Kezzler prioritizes ensuring the integrity and security of digital identities, employing advanced cryptographic algorithms for scalability and flexibility in ID generation.
- Standards integration: Seamlessly integrate with GS1 standard identification keys to enhance platform compatibility and usability.
EVENT REPOSITORY
Orchestrating data across the product’s life
The Event Repository in the Connected Products Platform syncs events and interactions throughout the product’s lifecycle, linked to its unique Digital ID, including pivotal events, fostering insights and driving business performance.
- Interoperability: The platform adheres to the latest EPCIS 2.0 standard, ensuring interoperability and data integrity across supply chain systems.
- Follow the complete product journey: Capture all events and interactions for a comprehensive view of the product’s journey.
- Visibility for informed decision-making: Synthesize data across product journey stages for visibility into the supply chain while capturing rich first-party data on interactions.
- Scale, speed, flexibility: Compression technology enhances the Event Repository for unparalleled scalability and flexibility.
DYNAMIC INTERACTIONS
Enhancing the consumer journey
Dynamic interactions offer real-time access to a product’s history, leveraging GS1 digital links and the wealth of data within the Connected Products Platform to provide contextually relevant information directly to users.
- Provide value at each interaction: Let dynamic interactions serve as a value generator at each point of contact with end users throughout the product´s lifecycle.
- One carrier, many experiences: Kezzler’s platform enables brands to deliver multiple end-user experiences through a single data carrier.
- Rapid redirection at scale: Kezzler’s Connected Products Platform Kezzler’s Connected Products Platform leverages rapid item query responses to deliver location-based redirections at enterprise scale.
- Personalize: Brands can craft personalized consumer experiences by tailoring interactions based on product status and journey using the Event Repository and GS1 digital link technology.
DATA ACCESS & INSIGHTS
Empowering stakeholders with insights
Analytics and reporting provide stakeholders across the enterprise with real-time insights through native dashboarding capabilities. Utilize flexible data structures to access extensive search, filtering, and grouping capabilities, along with versatile report-generation tools, facilitating informed decision-making.
- Manufacturing insight: Gain previously unavailable visibility into manufacturing processes at contract manufacturers on the other side of the world.
- Inventory insight: Achieve comprehensive visibility into inventory levels at locations across the global supply chain.
- Retail insight: Obtain a granular view of retail performance across channels as well as secondary markets.
- Marketing insight: Monitor product-level interactions and redirections across markets, categories, and shopper demographics to inform and optimize customer engagement strategies.
46 bn
USD value of goods digitized last 12 months
25 bn
connected products as of 2022
5 m
transactions daily for a single client
35 +
countries with activated products in the market
the CONNECTED PRODUCTS platform
Key features
Customized integrations
Through a powerful and flexible integration gateway, securely interact with virtually any centralized or decentralized system, on-premise or in the cloud.
Power of choice
Choose the optimal code carrier for your projects – like RFID, 2D barcode, data matrix, QR code, NFC, and more – in any combination to fit all supply chain and market needs.
Connect siloed systems
Elevate information from across silos and source to structure and analyze data and use it to help you meet consumer demands and governmental reporting requirements.
Massively scalable
From the ground up, tap into the scale to track and manage billions of products a year, each with their unique journey and data.
Non-intrusive
Expand what you know, not what you do. Start collecting and structuring data today, without changing or adding any manual processes.
Product in focus
Extract relevant information from various systems, enabling the full story to be told – with your product in focus.
Full data ownership
The data is yours. Always. Locate and structure it for the products you produce and sell, facilitating dynamic consumer engagement with your connected product.
Dynamic interactions
With powerful and dynamic redirection rules, make sure everyone interacting with your products ends up with an optimal experience.
Connected products in the modern enterprise
In the rapidly evolving digital landscape, the maturing of product digitization has emerged as a game-changing trend, reshaping the enterprise architecture of large corporations. Explore the role of item-level digital ID and connected products in enterprise IT architecture.
Our Platform explained in five minutes
EPCIS 2.0 and the interoperable future
The supply chain of the future demands a universal language for sharing data. That is, interoperability of data throughout the supply chain. Universal standards for expressing and interpreting data underpins making supply chains more transparent and traceable.
Get in touch to explore the possibilities with our Connected Products Platform.
Simen Kjellberg
EU DPP Lead