Norwegian fashion brand Holzweiler partners with Kezzler and Trimco Group to implement DPP

This strategic move positions Holzweiler at the forefront of fashion's digital shift, ensuring their commitment to sustainability, supply chain transparency, and customer experience is met with innovative technology.

[OSLO, 8 October 2024]Norwegian fashion brand Holzweiler, known for its bold approach to design and sustainability, has partnered with Trimco Group and Kezzler to embrace the Digital Product Passport (DPP). As early adopters, this strategic initiative solidifies Holzweiler’s role as a leader in the digital transformation of the fashion industry. By implementing DPP, the brand aims to elevate transparency, improve customer experience, and support sustainability efforts across the entire apparel value chain.

Key Highlights:

  • Holzweiler teams up with Trimco Group and Kezzler to drive digital transformation in the fashion industry with the adoption of the Digital Product Passport (DPP).
  • The partnership aims to enhance sustainability, traceability, and customer engagement throughout the fashion supply chain.
  • Holzweiler’s use of DPP aligns with global sustainability goals and supports greater supply chain transparency.
  • This collaboration enables the practical implementation of DPP under the ESPR legislation, promoting sustainable fashion and customer transparency.

With the introduction of DPPs, Holzweiler is not only elevating its sustainability strategy but also fostering deeper transparency and customer engagement. This positions the brand to better meet the evolving demands of modern consumers, while also aligning with regulatory frameworks. Furthermore, the collaboration between Holzweiler, Trimco Group, and Kezzler serves as a model for other fashion brands, highlighting the benefits of DPP adoption in an industry slow to embrace such innovations. This initiative demonstrates how digital traceability solutions can both satisfy regulatory requirements and build stronger customer trust.

What is the Digital Product Passport (DPP)?

A crucial part of the European Union’s sustainability regulations, the Digital Product Passport requires detailed product traceability to promote transparency and sustainability. As this regulation evolves, fashion brands must innovate to stay compliant and competitive in the fast-changing market.

“Our decision to adopt the Digital Product Passport isn’t just about compliance—it’s about unlocking new opportunities for both our brand and our customers,” explained Line Staxrud Eriksen, CSR Manager at Holzweiler. “Thanks to our partnership with Trimco and Kezzler, we can explore our supply chain with greater transparency and ensure our values align with the products we offer. Our customers deserve to know the full story behind every garment, and the DPP enables us to provide that.”

Improving Customer Engagement and Experience

The DPP solution provided by Trimco Group and Kezzler allows Holzweiler to enhance the overall customer experience. The platform supports modern consumer expectations by facilitating seamless returns, repairs, and resale, while also encouraging responsible recycling practices. Through these features, Holzweiler meets the demand for informed and sustainable purchasing decisions.

“Holzweiler’s early embrace of the Digital Product Passport speaks volumes about their forward-thinking approach to fashion,” said Camilla Mjelde, Compliance & Sustainability Director at Trimco Group. “They are not only meeting regulatory requirements but exceeding them by providing their customers with a holistic, sustainable experience beyond the purchase itself.”

Paving the Way for the Future of Fashion

This partnership between Holzweiler, Trimco Group, and Kezzler marks a significant moment for the fashion industry. Rather than simply talking about sustainability, Holzweiler is actively shaping a future where every garment carries a digital identity—offering transparency, value, and sustainability for both brands and consumers.

“As the fashion industry looks ahead, digitization will be key to navigating future challenges,” said Cyrus Gilbert-Rolfe, Chief Commercial Officer of Kezzler. “Holzweiler’s adoption of the Digital Product Passport is a powerful testament to their commitment to innovation and sustainability. Together, we’re helping shape a more transparent, connected, and environmentally responsible fashion landscape.”

In embracing DPP technology, Holzweiler is taking bold steps towards transforming the fashion landscape, laying the groundwork for a future where sustainability and transparency are non-negotiable standards in the industry.

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