For private label brands, a single transparency gap doesn't just affect one product – it affects how shoppers feel about the retailer itself. Here's why transparency is the next competitive advantage in private label packaging, and how QR codes are the practical tool to get there.
Digital labelling initiatives such as SmartFacts® are changing how food and grocery brands share product information with consumers. By utilizing QR codes, brands can provide detailed, up-to-date information, turning packaging into a new channel for consumer engagement. This guide explains why digital labelling matters now and outlines practical steps for getting started with smart packaging.
Discover Kezzler’s H2 2025 platform updates, featuring the all-new Batch Flow visualizer, a redesigned drag-and-drop analytics dashboard, and enhanced Digital Product Passport (DPP) capabilities to support upcoming EU legislation.
Kezzler and GS1 Mexico have launched a pilot program supporting food companies implementing FSMA 204 traceability requirements using GS1 standards and Kezzler’s product traceability technology.
On January 14–15, 2026, the Joint Research Centre (JRC) presented the 3rd Milestone Technical Report on Textiles. This report forms the technical foundation for mandatory Digital Product Passport (DPP) requirements under the ESPR, signaling a major shift from sustainability ambition to enforceable requirements for the apparel industry.
From 18 February 2027, all batteries placed on the EU market must carry a QR code under the EU Battery Regulation. Even if your batteries are not subject to the Digital Battery Passport, the QR code requirement still applies. This post explains what that QR code is, what it must contain, and how companies should…
The EU Battery Regulation (EUBR) is redefining the global battery industry. Discover the four essential pillars of EUBR compliance and learn how the Digital Battery Passport (DBP) will transform data transparency from raw material sourcing to end-of-life recycling.
Secure AI agents are redefining supply chain traceability. The future of logistics relies on secure AI Agents to autonomously govern and optimize traceability across every stage of the supply chain. The Model Context Protocol (MCP) enables these agents to operate safely across systems, ensuring trusted data exchange and real-time visibility from end to end.
Discover how Kezzler's leading role in Digital Product Passports (DPP) is highlighted by Gartner. We provide solutions that enable traceability, enhance consumer engagement, and support the circular economy, all built on open standards like GS1 Digital Link.
In this expert Q&A, Kezzler specialists discuss how EPCIS 2.0 helps Switzerland’s largest retail company scale traceability - improving supply chain visibility and operational efficiency, reducing food waste, and strengthening recall capabilities.
AI delivers results only when fueled by structured, reliable data. EPCIS 2.0 provides the global framework for capturing and standardizing supply chain events, enabling organizations to build AI-ready data. Implemented correctly, it creates the foundation for real-time visibility, smarter decisions, and resilient, self-optimizing supply chains.
A global outdoor gear brand managing both Digital Product Passport (DPP) for textiles and Digital Battery Passport (DBP) for industrial batteries can unify compliance using a single Kezzler platform. It streamlines data, supports sustainability claims, and scales easily across product categories.
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