- Gartner Hype Cycle for Consumer Goods, 2024
- Gartner Hype Cycle for Environmental Sustainability, 2024
- Gartner Cycle for Advanced Technologies for Manufacturing, 2024
Hype Cycle for Consumer Goods: Kezzler’s mention as a sample vendor highlights the transformative potential of Digital Product Passports (DPP). These passports enable manufacturers to provide detailed product information throughout the value chain, ensuring transparency and traceability. By capturing data on a product’s environmental footprint, DPPs enhance consumer trust and facilitate informed purchasing decisions.
Hype Cycle for Environmental Sustainability: Our inclusion in this report emphasizes the importance of DPPs in promoting sustainable practices. With growing regulatory demands under the European Green Deal and Circular Economy Action Plan, DPPs are poised to drive the adoption of circular economy principles. Kezzler supports businesses in meeting legal obligations and improving their environmental, social, and governance (ESG) reporting, ultimately fostering a more sustainable future.
Hype Cycle for Advanced Technologies for Manufacturing: Kezzler is recognized for its role in revolutionizing manufacturing through the implementation of DPPs. As businesses seek to enhance supply chain transparency and optimize resource utilization, DPPs offer valuable opportunities for innovation. By integrating digital initiatives with traditional manufacturing processes, we help organizations improve efficiency and drive sustainable growth.
Importance of Digital Product Passports (DPPs)
Digital Product Passports (DPPs) serve as essential regulatory tools designed to enhance transparency and consistency across the entire value chain. By capturing critical product data from suppliers, manufacturers, and consumers, DPPs not only ensure accountability but also foster trust. Moreover, this transparency empowers consumers to make more informed purchasing decisions, particularly regarding a product’s environmental impact. Furthermore, as sectors such as industrial batteries and textiles continue to adopt DPPs, it is anticipated that the framework will mature within the next five to ten years.
Key Drivers
In particular, regulatory frameworks like the European Green Deal and the Circular Economy Action Plan are significant catalysts for the widespread implementation of DPPs. Additionally, similar initiatives are gaining traction globally. These regulations are not only driving responsible sourcing but also promoting waste reduction and encouraging maximum resource utilization. Moreover, the increasing consumer demand for clear and digestible information about products’ environmental footprints further intensifies the need for DPPs.
Kezzler’s recognition in these Hype Cycle reports underscores its role as a leading provider of innovative solutions. This recognition affirms our commitment to supporting clients as they navigate the complexities of digital transformation and sustainability, ensuring they remain competitive in a rapidly evolving market landscape.
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- Read more about our work in Cirpass-2
- Download our latest white paper “Digital Product Passport: From Concept to Compliance”
- Embracing Digital IDs for the apparel and textiles sector