Connecting the dots
Industry insights, emerging trends, and expert perspectives to help you to help you navigate change with confidence.
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Press releaseSuperpop launches SmartFacts® experience powered by Kezzler
Superpop is bringing smart packaging to shelf by implementing SmartFacts® – connecting physical packaging with digital product information.
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BlogPrivate brands are winning on price: Transparency is how to win on trust
For private label brands, a single transparency gap doesn’t just affect one product – it affects how shoppers feel about the retailer itself. Here’s why transparency is the next competitive advantage in private label packaging, and how QR codes are the practical tool to get there.
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BlogGetting started with SmartFacts®: a guide to digital labelling
Digital labelling initiatives such as SmartFacts® are changing how food and grocery brands share product information with consumers. By utilizing QR codes, brands can provide detailed, up-to-date information, turning packaging into a new channel for consumer engagement. This guide explains why digital labelling matters now and outlines practical steps for getting started with smart packaging.
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Press releaseKezzler and GS1 Mexico launch FSMA 204 food traceability pilot
Kezzler and GS1 Mexico have launched a pilot program supporting food companies implementing FSMA 204 traceability requirements using GS1 standards and Kezzler’s product traceability technology.
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WebinarSmart Packaging Unpacked: 2D Barcodes, Digital Labeling & SmartFacts®
Discover how Smart Packaging can transform your products into interactive channels for consumer engagement, as PepsiCo and industry experts discuss the impact and future of 2D Barcodes and Digital Labeling.
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BlogWhy transformation events are the future of traceability
Discover how EPCIS transformation events redefine supply chain traceability. Kezzler and GS1 US discuss granular visibility, regulatory compliance, and future-ready data standards.
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NewsSmartFacts® to transform consumer experience in ANZ
A significant leap forward in consumer transparency and informed purchasing is underway with the launch of SmartFacts® (May 14, 2025) in Australia and New Zealand.
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NewsThe FSMA 204 delay: a pause, not a pivot
With the FSMA 204 compliance deadline delayed, food companies now have breathing room to rethink their approach. Instead of scrambling for quick fixes, this is a chance to implement robust, future-ready traceability systems that go beyond bare-minimum compliance.
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BlogFSMA 204 challenges and solutions for the produce supply chain
Kezzler’s Frederic Clulow and Provision’s CMO Kevin Davies discuss FSMA Section 204’s impact on produce and grocery retail. They explore data capture and sharing challenges, highlighting the importance of collaboration between platforms like Provision and Kezzler for seamless compliance.
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NewsHow Walmart’s enhanced food traceability requirements impact suppliers
Learn how to meet the new Walmart food traceability requirements with Kezzler’s Connected Products Platform for enhanced FSMA 204 compliance.
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BlogHow to implement the FSMA 204 traceability rule
Learn how to implement the FSMA 204 Traceability Rule by identifying critical tracking events, collecting key data elements, and leveraging technology for compliance and efficiency.
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NewsKezzler named as an IDC Innovator in food traceability technology
We are proud to announce Kezzler has been named as an IDC Innovator in the IDC Innovators: Food Traceability, 2024 report.
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E-BookFrom compliance to opportunity: FSMA 204
Ensure FSMA 204 compliance with Kezzler. Learn how traceability enhances food safety and efficiency.