Connecting the dots
Industry insights, emerging trends, and expert perspectives to help you navigate change with confidence.
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NewsTrivium wins Gold!
Gold was awarded to the easy peel opening solution with a unique QR code, developed with Amcor and Kezzler.
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Case study
Technology changing the game for smallholder farmers
By assigning individual products with unique, secure and traceable identities, small-scale farmers can authenticate the provenance of their seeds before planting.
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Case study
Pfizer fights back against fake drugs
Pfizer partnered with Kezzler to combat counterfeit medicines in Asia and Africa. Unique product identities cut counterfeits by 40% in Hong Kong within 12 months.
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Case study
Protecting the Weixian Radish
RunHui Agriculture used QR codes and product authentication to protect the Weixian radish, improve food supply chain traceability, and give consumers confidence in the product’s origin and authenticity.
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Case study
How Honeywell cools down counterfeiters with product authentication
When hazardous counterfeit gases threatened customer safety and brand equity, Honeywell deployed an advanced industrial brand protection strategy. By utilizing unique digital identities, they transformed a critical regional supply chain threat into a global standard for counterfeit protection.
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BlogSimplify integrations with GS1 standards
GS1 standards are designed to improve the efficiency, safety and visibility of supply chains across physical and digital channels in 25 sectors.
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Case study
Mondelez makes it personal in a crowded market
Facing intense competition during Valentine’s Day, Mondelez transformed Milk Tray packaging into a personalized digital experience. Using unique QR codes, consumers could record and share video messages, creating memorable interactions and stronger brand engagement.
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NewsKezzler Named GS1 Success Story
Kezzler has been highlighted as a top global GS1 success story, a selected example of how businesses are successfully using GS1 standards for traceability.
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Case study
Files and brake fluid – two stories of serialization success from India
Combating the threat of counterfeited industrial goods to protect revenue and reputation.
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NewsKezzler sign MSA with Bayer
Under the agreement, Bayer will leverage Kezzler’s managed SaaS platform to provide supply chain visibility, traceability and enhanced affiliate management.
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NewsKezzler recognised by Gartner in Hype Cycle Reports
Kezzler is proud to be featured as a sample vendor in 2 of Gartner’s Hype Cycle Reports for 2020.
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NewsFour ways to win online shoppers with digitized packaging
When consumers do not have the opportunity to pick up a product from the shelf and interact with it, a post purchase digital experience is crucial.