Digitizing CPG products for a smarter future
Are your products smart enough to deliver on increasing regulatory requirements from authorities and increasing transparency and sustainability expectations from consumers?
Kezzler addresses these core challenges with the same single platform. Mature, scalable, and flexible it can solve any project from basic product authentication to high volume high complexity traceability scenarios.
Benefits of Connected Products
Assigning unique digital identities to your products, allows you to deliver an enhanced, personalized, and context-aware consumer experience.
A “digital twin” of the product is created in the Kezzler Cloud, storing all information about the product. Information can be shared back at any stage.
- Full traceability from source to consumer
- Real-time inventory check down to batch level
- Highly efficient recall capability
- Fulfill regulatory traceability requirements
- Data-driven consumer insights
The increase in trust due to greater visibility accounts for a 3.3 percentage-point increase in sales
Source: 2019 paper by MIT’s Sloan School of Management on the impact of supply-chain visibility on trust and its impact on purchasing decisions by the consumer
Mature, scalable and flexible solution
Highly scalable and flexible, with a rich set of APIs, the Kezzler platform provides easy integration into customers’ existing IT/OT architecture. adaptable to meet our customers changing requirements and future needs.
Key benefits:
- Eliminate data silos, reducing the time and cost from data to unprecedented valuable insights
- Integration friendly
- Proven in real-world scenarios
- Independent and specialist platform
Build trust and loyalty by sharing your sustainability story
Today’s conscious consumers are driven by a new set of demands and expectations around brand transparency and access to product information.
Communicate your ESG (Environmental, Social, and Governance) efforts directly to consumers through Connected Products. Share the environmental footprint for the exact product in hand together with tailored recycling instructions.
Government Reporting
The Kezzler platform enables easy reporting to authorities and government compliance via integrations and reports.
The flexible data reporting modules can be used for both internal and external purposes. An increasing number of countries are implementing traceability compliance, and our platform is ready to meet the requirements including reporting on a unit level.
Stop counterfeits and product diversion
Protect your brand against counterfeit products and unauthorized distribution by making every product unique, secure, and traceable.
Giving each product a unique digital Kezzler identity (UID) allows consumers to verify the authenticity of products in real-time and shines a light on illicit markets for brands. Protect brand reputation and revenue as well as the safety of consumers with end-to-end supply chain visibility from production to consumption.
Simplify Integrations with GS1 Standards
Kezzler Named GS1 Success Story
GS1 standards are designed to improve the efficiency, safety, and visibility of supply chains across physical and digital channels in 25 sectors. They form a business language that identifies, captures, and shares key information about products, locations, assets, and more.
Kezzler has been highlighted as a top global GS1 success story, a selected example of how businesses are successfully using GS1 standards for traceability.
Key drivers for supply chain visibility
Internal and external drivers are driving demand for more transparency in supply chains.
External
- Consumer Safety: Ensure safe, secure & genuine products are available in the supply chain for consumers
- Consumer Engagement: Increase connectivity between consumer and the brand, creating a trusted, transparent relationship
- Brand Protection and Differentiation: Enhanced product security, deters the entry of counterfeits and maintains the brand reputation
- Regulations: An increasing number of regulations are emerging, like the EU digital Product Passport
Internal
- Supply Chain Efficiency: Reveal hidden bottlenecks, for continuous improvement, eliminate waste, and improve sustainability.
- Supply Chain Resilience: Real-time data permits timely intervention and corrective actions when required
- Communication Silos: Trusted shared data empowers cross-functional cooperation and inter-organizational collaboration
- Supply Chain Risks: Understanding the conditions experienced during global shipments, permits strategic planning to mitigate potential risks
Related case studies
Pfizer fights back against fake drugs
WHO has identified fake drugs as one of the urgent health challenges for the next decade. Kezzler provides a brand protection solution to help combat the problem of counterfeit drugs in Asia. Read more
Brand Engagement: Make it Personal in a crowded market
Our unit-level serialization enables brand owners to individualize their marketing campaigns to support fully personalized experiences. Read more
Winning online shoppers with digitized packaging
When consumers do not have the opportunity to pick up a product from the shelf and interact with it, a post purchase digital experience is crucial. Read more
Related news
Kezzler named a winner of FDA’s Food Traceability Challenge
The FDA announced today that Kezzler was selected as a winner of the FDA New Era of Smarter Food Safety Low- or No-Cost Tech-Enabled Traceability Challenge. Read more
Kezzler and Rockwell Automation Announce Partnership
Rockwell Automation and Kezzler Partner to Offer End-to-End Cloud-Based Industrial Traceability Solutions Read more
Kezzler platform now available in Microsoft Azure Marketplace
Kezzler is proud to become part of the Microsoft Azure Marketplace, offering our certified solutions to run seamlessly across the Azure cloud Read more
Interested in our solutions for CPG products?
Get in touch to find out how giving each of your products their own digital identity can protect your reputation, revenue, and consumers.
John Beerens
Chief Sales Officer