Smart packaging

Smart packaging turns a product’s packaging into a live digital channel: one QR code connects shoppers to product information, regulatory disclosures, and brand content that brands can update at any time. Articles in this category follow the retail shift from 1D to 2D barcodes ahead of GS1 Sunrise 2027. They also cover digital labeling programs such as SmartLabel® in the US and Canada and SmartFacts® in Australia and New Zealand, and how brands and private labels use on-pack codes for ingredient, allergen, and sustainability disclosure. It includes PepsiCo’s perspective on 2D barcodes, the Superpop launch, and Kezzler’s 2025 acquisition of Scanbuy’s smart packaging business, a SmartLabel®-preferred vendor since 2015. Read it to plan packaging that stays accurate long after it ships.