For manufacturers of heavy equipment, every maintenance delay impacts productivity, costs, and customer satisfaction. Service personnel need fast access to accurate spare parts information. This becomes harder when supporting equipment across multiple facilities, regions, and markets.
A multinational industrial equipment manufacturer used QR codes and connected product data to improve equipment tracking. As a result, service teams could quickly identify spare parts and access equipment-specific information through a single scan.
Challenge
Reducing downtime across a global fleet
When you operate fleets of heavy machinery across multiple countries, the cost of downtime is not just inconvenience. It is lost productivity and revenue. A well-known multinational heavy equipment and engines corporation was struggling with a fragmented service experience. Technicians, dealers, and distributors had no reliable, centralised way to identify the right spare part or pull up the right documentation for a specific machine.
Their existing apps provided some fleet oversight. However, linking that data to the physical asset at the point of service remained a gap. With machinery spread across different markets, manufacturers, and distributors, the company needed a solution that was fast to deploy, scalable globally, and required no guesswork on the shop floor.
Solution
Connecting equipment, product data, and service workflows
The company partnered with Kezzler to implement a serialised QR code solution across its heavy equipment fleet. Each asset received up to four unique QR labels, each tied to the asset’s serial number and mapped to a specific area of the machine.
By scanning a label, any authorised user from a field technician to a distributor instantly accesses the relevant spare parts, maintenance documentation, and specifications for that exact part of that exact machine.
The solution is powered by the Kezzler platform, which manages digital identities, tracks events, and handles dynamic redirection to deliver the right content based on the code scanned, the user’s location, and their language preference.
Over 3,000 of the company’s employees worldwide rely on Kezzler TrackApp to deploy, aggregate, and track product data across their machinery. It is all integrated with their ERP through an API connection.
Download the full case study for the complete solution architecture, including how Kezzler and Accenture delivered this at enterprise scale.
Read the full case study
Results
Better visibility, faster maintenance, and a foundation for future growth
Connecting physical assets to digital product data delivered measurable outcomes for both the company and its customers:
- Reduced equipment downtime: Technicians find the right information faster, cutting guesswork and maintenance delays.
- Increased direct spare parts sales: The company saw a measurable shift in reorders coming directly to them rather than third-party vendors.
- Global scalability: The solution meets varied requirements across markets, dealers, and manufacturing facilities worldwide.
- Improved customer engagement: App adoption and usage became a core success metric, with strong and growing uptake.
- Foundation for future use cases: With digital identities and data in place, the platform is ready for anti-counterfeit measures, Digital Product Passports (DPP), and dynamic customer experiences.
