Traceability & Transparency
Industry insights, emerging trends, and expert perspectives to help you navigate change with confidence.
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NewsResponding to the need for more transparency in the nutraceuticals industry
Transparency and digitalization are undoubtedly the key future trends in the industry. With growing consumer awareness and consciousness, brands making a step forward and disclosing information on their supply chain can truly make the difference.
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Case study
Technology changing the game for smallholder farmers
By assigning individual products with unique, secure and traceable identities, small-scale farmers can authenticate the provenance of their seeds before planting.
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Case study
Protecting the Weixian Radish
RunHui Agriculture used QR codes and product authentication to protect the Weixian radish, improve food supply chain traceability, and give consumers confidence in the product’s origin and authenticity.
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NewsKezzler delivers Farm-to-Fork Authenticate and Traceability System
Kezzler enables RunHui Agriculture to secure their supply chain and protect products from counterfeits.
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NewsIndustry’s First Grass-to-Glass Traceability & Consumer Engagement for Infant Formula Brand, FRISO
Kezzler was selected by one of the world’s largest dairy companies, FrieslandCampina, to provide global traceability services for their top infant formula brand, FRISO.
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Case study
FrieslandCampina achieves grass-to-glass traceability for FRISO infant formula
FrieslandCampina implemented grass-to-glass traceability for its FRISO infant formula products, helping parents verify authenticity, access trusted product information, and gain greater confidence in product origin and quality.
