Traceability & Transparency
End-to-end traceability means every product carries a verifiable history, from raw material through production and distribution to the consumer, and on to reuse or recycling. Kezzler connects that data across suppliers, manufacturers, logistics providers, and retailers into one standards-based record. Articles in this category cover grass-to-glass infant formula traceability at FrieslandCampina, Migros’ supply chain data marketplace built on EPCIS 2.0, digital deposit return schemes, apparel value chains with thousands of suppliers, and transparency in seafood and cosmetics. Case studies, webinars, and Forrester research show where visibility pays back in recall readiness, efficiency, and consumer trust, and how verified data makes ESG claims credible. Start here to see what product traceability data makes possible beyond compliance.
-
Case study
Technology changing the game for smallholder farmers
By assigning individual products with unique, secure and traceable identities, small-scale farmers can authenticate the provenance of their seeds before planting.
-
Case study
Protecting the Weixian Radish
RunHui Agriculture used QR codes and product authentication to protect the Weixian radish, improve food supply chain traceability, and give consumers confidence in the product’s origin and authenticity.
-
NewsKezzler delivers Farm-to-Fork Authenticate and Traceability System
Kezzler enables RunHui Agriculture to secure their supply chain and protect products from counterfeits.
-
NewsIndustry’s First Grass-to-Glass Traceability & Consumer Engagement for Infant Formula Brand, FRISO
Kezzler was selected by one of the world’s largest dairy companies, FrieslandCampina, to provide global traceability services for their top infant formula brand, FRISO.
-
Case study
FrieslandCampina achieves grass-to-glass traceability for FRISO infant formula
FrieslandCampina implemented grass-to-glass traceability for its FRISO infant formula products, helping parents verify authenticity, access trusted product information, and gain greater confidence in product origin and quality.
