Countering the costs of counterfeits
Counterfeiting poses significant financial and reputational risks for brands, costing the global economy billions annually. Effective strategies using technology can help combat this issue.
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Counterfeiting poses significant financial and reputational risks for brands, costing the global economy billions annually. Effective strategies using technology can help combat this issue.
Investing in food traceability goes beyond compliance, enhancing operational efficiency, reducing waste, and building consumer trust through improved transparency and data-driven insights.
Consumers buying a piece of fish in a restaurant or grocery store and wholesalers or ... Read more
It's time to clean up unsubstantiated green claims. The European Commission and the Consumer Package fight greenwashing with legislation.
Enshrining the right to repair in law is good for consumers. How can traceability help organizations get there?
Fight food fraud and build trust in the food system and consumer confidence in food products with traceability technology.
Good, safe food and consumer trust relies on traceability for a transparent supply chain to combat food fraud and source, produce and distribute food sustainably.
Regulators, consumers, and the seafood industry have begun to demand better transparency. Traceability technology ensures seafood safety, authenticity, and supports ESG efforts.