Eric Lequenne

Countering the costs of counterfeits

Countering the costs of counterfeits

Counterfeiting poses significant financial and reputational risks for brands, costing the global economy billions annually. Effective strategies using technology can help combat this issue.

Investing in food traceability: More than compliance

Investing in food traceability: More than compliance

Investing in food traceability goes beyond compliance, enhancing operational efficiency, reducing waste, and building consumer trust through improved transparency and data-driven insights.

Regulating and securing the complete seafood journey

Regulating and securing the complete seafood journey

Consumers buying a piece of fish in a restaurant or grocery store and wholesalers or ... Read more

Cleaning up green claims

Cleaning up green claims

It's time to clean up unsubstantiated green claims. The European Commission and the Consumer Package fight greenwashing with legislation.

Giving the consumer the right to repair

Giving the consumer the right to repair

Enshrining the right to repair in law is good for consumers. How can traceability help organizations get there?

Combat food fraud with traceability technology

Combat food fraud with traceability technology

Fight food fraud and build trust in the food system and consumer confidence in food products with traceability technology.

Good, safe food supply chains rely on traceability technology

Good, safe food supply chains rely on traceability technology

Good, safe food and consumer trust relies on traceability for a transparent supply chain to combat food fraud and source, produce and distribute food sustainably.

Riding the waves of seafood sustainability

Riding the waves of seafood sustainability

Regulators, consumers, and the seafood industry have begun to demand better transparency. Traceability technology ensures seafood safety, authenticity, and supports ESG efforts.

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