Eric is Business Development Director Partnerships at Kezzler. He has 20+ years of experience in different Sales, Marketing and Business development roles working for technology companies providing product identification & authentication as well as track & trace solutions. He has assisted Public and Private Sector customers (mainly pharmaceutical and FMCG) with building sustainable value chains. Eric is a Belgian citizen, holds a master’s degree in Commercial Sciences (University of Leuven, Antwerp Campus) and studied Supply Chain Management at the Vlerick Business School in Ghent.
Counterfeiting poses significant financial and reputational risks for brands, costing the global economy billions annually. Effective strategies using technology can help combat this issue.
Investing in food traceability: More than compliance
Investing in food traceability goes beyond compliance, enhancing operational efficiency, reducing waste, and building consumer trust through improved transparency and data-driven insights.
Good, safe food supply chains rely on traceability technology
Good, safe food and consumer trust relies on traceability for a transparent supply chain to combat food fraud and source, produce and distribute food sustainably.
Regulators, consumers, and the seafood industry have begun to demand better transparency. Traceability technology ensures seafood safety, authenticity, and supports ESG efforts.
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