Smart packaging for the future
SmartFacts®, a pioneering initiative between the Australian New Zealand Food and Grocery Council and global barcode standards leaders GS1 Australia and GS1 New Zealand, aims to revolutionize how consumers access product information. Starting in the second half of 2025, SmartFacts® will begin rolling out across select FMCG products, leveraging GS1-powered QR codes to provide instant access to digital, standardized product information, including nutritional details, allergens, and company information. This move is designed to foster greater transparency, build trust in brands, and empower consumers with fast facts at their fingertips.
For the industry, SmartFacts® offers substantial benefits, including enhanced consumer interaction and engagement through standardized digital product information, which can lead to increased trust and long-term brand loyalty. It also provides a pathway for regulatory advocacy by demonstrating how digital labelling can streamline compliance and enhance transparency, ultimately promoting a more efficient regulatory system.
The solutions are already available
As digital labelling and smart packaging gain traction, the demand for robust, scalable, and flexible enterprise platforms to manage and deliver product information will increase. Scanbuy (a Kezzler company), already a key player in this space, has been a preferred vendor for the US SmartLabel.org initiative for years, providing solutions for many of the largest consumer brands today. The Scanbuy Smart packaging platform offers multi-label templates, support for multiple languages and countries, and management of hundreds of product data attributes. Its features include advanced ingredient dictionary management, flexible portfolio administration, multi-review/approval process flows, and multi-language page publishing. The platform’s global and scalable nature, coupled with flexible production and distribution integration, makes Scanbuy the ideal solution to help brands onboard and adapt to initiatives like SmartFacts®. More details about Smart packaging platform can be found here: Scanbuy SmartLabel.
The SmartFacts® initiative highlights a growing global trend towards greater transparency and consumer empowerment through digital information. Companies like Kezzler, with its expertise in product digitalization and traceability, and Scanbuy, with its established SmartLabel platform, are ready to support brands in Australia, New Zealand, and globally in adopting these transformative smart packaging solutions.
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Marie Pettersson
General Manager Asia Pacific