Friso infant formula: Driving consumer experiences

Safe, authentic, sustainable FRISO infant formula products reach consumers through the Kezzler-powered TrackEasy solution.

One of the world’s largest dairy companies, FrieslandCampina has tapped into the global demand for infant formula. FRISO turned to technology to take their consumer engagement to the next level, using CX innovation to transform their digital ecosystem.

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Background

For consumer brands, owning and steering the end-to-end consumer experience is paramount. With technology enabling product digitization and end-to-end traceability, the data generated throughout a product’s journey provides unprecedented insight and opportunity for enhancing consumer engagement. This became especially important during the pandemic when consumer habits changed significantly.

40% of consumers switched brands during the pandemic (McKinsey)

Image source: Royal FrieslandCampina
FRISO TrackEasy

Royal FrieslandCampina has seen great and continued success with loyalty programs as part of their consumer engagement program. There is also potential to extend the program to keep parents on board for longer, with products for older children, and even adding special adult nutrition products to the mix. FrieslandCampina is looking at ways to keep consumers engaged with the best possible experience for the longest possible time.

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