Our collaboration focuses on GS1 standards and cutting-edge technology to empower brands with greater control over their product journeys and consumer engagement. Our recent addition to the Kezzler products portfolio, Scanbuy, will serve a pivotal role in consumer engagement as the GS1, together with the Australia and New Zealand Food & Grocery councils, advocate the shift to standardised digital labels with smartfacts.org.au.
Kezzler will bring expertise and experience to GS1 Australia to support their focus industries: food, consumer package goods, and retailers. Kezzler solutions enable robust solutions for GS1’s standards that can serve a more digital and connected product world:
1. The shift to 2D barcodes brings opportunities
Kezzler actively supports GS1’s global 2D barcode initiative, which advocates for the transition from traditional linear barcodes to more advanced 2D barcodes like QR codes. Kezzler and Scanbuy provide solutions that enable businesses to seamlessly adopt 2D barcodes, empowering them to capture more data, enhance traceability, and create richer consumer experiences. We work closely with GS1 Australia and smartfacts.org.au to educate businesses on the benefits of this transition and provide the necessary technological infrastructure. Kezzler is based on the GS1 standards as the GS1 Digital Link and is designed to seamlessly enable this type of new technology.
2. Product Traceability & Events Repositories have never been more important
A cornerstone of our partnership involves the implementation of Electronic Product Code Information Services (EPCIS). This GS1 standard enables real-time, granular tracking of products as they move through the supply chain, capturing critical data about their location, status, and any relevant events. By establishing robust product traceability, businesses gain unprecedented visibility and an invaluable data source for customer insights.
Kezzler’s technology seamlessly integrates with EPCIS standards, providing a scalable and secure platform for businesses to manage and leverage this valuable event data. Our solutions enable the creation of interoperable event repositories, facilitating seamless information sharing across the supply chain ecosystem.
Enabling Australia & New Zealand to fast-track trust and transparency
Through our partnership with GS1 Australia and our support for initiatives like EPCIS and the 2D barcode transition, Kezzler is committed to driving greater transparency, efficiency, and trust in supply chains. We believe this collaboration is crucial in building a future where consumers have more information and businesses can operate with greater visibility and control.
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Marie Pettersson
General Manager Asia Pacific