Kezzler welcomes new Business Development Director Partnerships
Oslo, Norway, – September 1, 2021 – Kezzler today announced the appointment of Eric Lequenne as the company’s new Business Development Director Partnerships.
Eric’s knowledge and expertise will provide additional support to Kezzler’s growing network of local and international Partners.
The strong ecosystem of Partners enables Kezzler to deliver and implement product digitization and traceability projects at all stages of the product life cycle. Thereby reducing the hurdles and obstacles faced by brands looking to implement these solutions.
Robert Lillefloth, Vice President Partnerships, is delighted to welcome the latest addition to the Kezzler team:
“We are proud to have someone of Eric’s caliber join Kezzler. It is further evidence of the great work that we are doing and will provide tremendous support and competence to our impressive network of Partners. For the past 10 years Eric has been active in the field of serialization, product authentication and traceability solutions for mass produced products. Throughout his career, he has helped numerous customers by leveraging the power of technology to address various business challenges such as: fighting illicit trade and counterfeits, improving supply chain efficiency & visibility and enhancing consumer engagement.
For the past 10 years Eric has been active in the field of serialization, poduct authentication and traceability solutions for mass produced products.
As we continue to expand our Partnership network, Eric will be a great asset to all parties, using his in-depth knowledge to extract the maximum value out of our partnerships. Enabling brands to meet the growing demands from governments and consumers to provide authentic, transparent and connected products”
Eric has 25 years of experience in different Sales, Marketing and Business development roles, mainly for large IT and Telecommunications companies including Siemens and Atos with his most recent position being at Dentsu Tracking. Eric is a Belgian citizen, holds a Master degree in Commercial Sciences (University of Leuven) and studied at the Vlerick Business School in Ghent (Supply Chain Management).
The interest and demand for solutions allowing brands to interact with consumers, streamline thier supply chains and address the increasing challenges related to sustainability is rising rapidly.
“I am thrilled to join Kezzler at such an exciting time. The interest and demand for solutions allowing brands to interact with consumers, streamline their supply chains and address the increasing challenges related to sustainability is rising rapidly.
I look forward to joining a dynamic and innovative company such as Kezzler and contributing to its further success,” commented Eric Lequenne , Business Development Director Partnerships at Kezzler.