Consumer Packaged Goods
Industry insights, emerging trends, and expert perspectives to help you navigate change with confidence.
-
Solution briefThe power of GS1’s EPCIS 2.0 standard
EPCIS 2.0 gives every trading partner the same record of a product’s journey. This solution brief explains how the GS1 standard works and how to start adopting it, with use cases from fashion, grocery, and food production.
-
BlogPrivate brands are winning on price: Transparency is how to win on trust
For private label brands, a single transparency gap doesn’t just affect one product – it affects how shoppers feel about the retailer itself. Here’s why transparency is the next competitive advantage in private label packaging, and how QR codes are the practical tool to get there.
-
BlogGetting started with SmartFacts®: a guide to digital labelling
Digital labelling initiatives such as SmartFacts® are changing how food and grocery brands share product information with consumers. By utilizing QR codes, brands can provide detailed, up-to-date information, turning packaging into a new channel for consumer engagement. This guide explains why digital labelling matters now and outlines practical steps for getting started with smart packaging.
-
WebinarSmart Packaging unpacked: 2D Barcodes, digital labeling, and SmartFacts®
Discover how Smart Packaging can transform your products into interactive channels for consumer engagement, as PepsiCo and industry experts discuss the impact and future of 2D Barcodes and Digital Labeling.
-
NewsSmartFacts® to transform consumer experience in ANZ
A significant leap forward in consumer transparency and informed purchasing is underway with the launch of SmartFacts® (May 14, 2025) in Australia and New Zealand.
-
BlogCircularity in beauty and cosmetics is sustainable
The beauty industry is embracing circularity by prioritizing sustainable practices such as recycling, reusing, and ethical sourcing, driven by increasing consumer demand for eco-conscious products.
-
E-BookThe beauty behind traceability
How traceability technology solves the cosmetics and personal care industry’s biggest challenges.
-
NewsKezzler host panel discussion at AIPIA World Congress in Amsterdam
Joined by Accenture and GS1, we will discuss digital product passports, traceability technology, and sustainable value chains at this years AIPIA World Congress.
-
NewsResponding to the need for more transparency in the nutraceuticals industry
Transparency and digitalization are undoubtedly the key future trends in the industry. With growing consumer awareness and consciousness, brands making a step forward and disclosing information on their supply chain can truly make the difference.
-
Case study
Pfizer fights back against fake drugs
Pfizer partnered with Kezzler to combat counterfeit medicines in Asia and Africa. Unique product identities cut counterfeits by 40% in Hong Kong within 12 months.
-
NewsFour ways to win online shoppers with digitized packaging
When consumers do not have the opportunity to pick up a product from the shelf and interact with it, a post purchase digital experience is crucial.
