Smart Packaging Unpacked: 2D Barcodes, Digital Labeling & SmartFacts®

Join our exclusive webinar to explore smart packaging, 2D barcodes, and the SmartFacts® initiative. Learn from experts at GS1 Australia, PepsiCo, Scanbuy and Kezzler how to drive product transparency and consumer engagement in Australia and New Zealand.

Don’t miss out: Secure your spot today!

🗓 Date & Time: August 27th, 10:00AM AEST

Are you ready to unlock the full potential of your products in the Australian and New Zealand markets? Join us for an exclusive webinar that dives deep into product transparency and consumer engagement through smart packaging and digital labeling, featuring the groundbreaking SmartFacts® initiative.

During this webinar, attendees will learn about:

  • The power of 2D barcodes: Discover how a simple scan can unlock a wealth of dynamic data, transforming static packaging into an interactive marketing channel.
  • Introducing SmartFacts®: Understand the vital role of this initiative in shaping the future of product information and compliance in Australia and New Zealand.
  • Real-world success: Hear from PepsiCo, a leader leveraging these advancements to build trust, deliver transparency, enhance operational efficiency, and meet evolving consumer demands.
  • From strategy to implementation: Get practical insights on what you need to get started, from activating your packages to ensuring your product data is ready to be shared.

Ready to learn more?

Meet the speakers:

Andrew Steele

Director – Retail
GS1 Australia

John Phillips

SVP, Customer Supply Chain & GTM
PepsiCo

Maryann Moschides

Managing Director
Scanbuy

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