Kezzler recognized by Gartner in Digital Product Passport Innovation insight

Discover how Kezzler's leading role in Digital Product Passports (DPP) is highlighted by Gartner. We provide solutions that enable traceability, enhance consumer engagement, and support the circular economy, all built on open standards like GS1 Digital Link.

Digital Product Passport

We are excited to share that Kezzler has been named a Representative Provider in Gartner’s report Innovation Insight: Digital Product Passport – Unlocking Value Beyond Compliance. This recognition underscores our position as a leading provider of Digital Product Passport (DPP) solutions in a rapidly growing market.

Why Digital Product Passports matter

The Gartner report explains that DPPs, first driven by EU regulations like the Ecodesign for Sustainable Products Regulation (ESPR), are evolving into a digital identity for products. These passports go beyond compliance by delivering value across the entire product life cycle.

DPPs are expected to fuel major market growth – at a 24.43% compound annual rate from 2025 to 2034. This growth aligns with the shift toward a circular economy where products are designed for repair, reuse, and recycling. Kezzler’s solutions are built to help companies unlock this value while meeting regulatory requirements.

Our commitment to open standards and interoperability

Scalability depends on open standards and interoperability. That’s why Kezzler is a key contributor to CIRPASS, the EU-funded project creating a common DPP product architecture. We are also active in CIRPASS-2 lighthouse pilots to test DPPs in real-world settings.

Our solutions align with global standards, including GS1’s Digital Link and EPCIS. This ensures smooth data exchange across the value chain, enabling companies to integrate DPPs with existing IT systems.

Unlocking the benefits of DPPs with Kezzler

The Gartner report outlines how DPPs deliver value. Kezzler helps clients turn these benefits into business impact:

  • Enhance the consumer experience: Our platform lets brands use the DPP to engage consumers with unique experiences. Brands can share detailed product information, such as its origin and materials. They can even use the product’s digital passport for marketing campaigns to get valuable consumer insights.
  • Support circular economy initiatives: Our solutions help companies provide the detailed information needed to support circular activities like repair, reuse, and recycling. By making this information easy to access, we empower consumers and businesses to make more sustainable choices. This data can even be used to inform more sustainable product design.
  • Improve supply chain transparency: Traceability data is essential to the value of a digital product ID. Kezzler’s platform collects data from the entire supply chain. This enables business-to-business use cases, like sharing certifications and data for other regulations, such as the EU Deforestation Regulation (EUDR). This complete data use is vital for realizing the full potential of DPPs.

Kezzler empowers companies to capture the full value of DPPs – from compliance to consumer trust, supply chain visibility, and sustainability.

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