Kezzler onboards TOMRA as a new strategic investor


by Henrikke Sylte

Kezzler onboards new strategic investor, TOMRA, to fuel growing demand for circular business models
Kezzler onboards new strategic investor, TOMRA, to fuel the growing demand for circular business models

Taking a 14% ownership stake in Kezzler, TOMRA demonstrates the importance of product digitization and traceability to its strategic continued investment in new technology as enablers of circular business models. Both TOMRA and Kezzler share a vision of leading the resource revolution; with its investment in Kezzler, TOMRA is able to explore and develop its position in the transition to a circular economy and optimize resource recovery and waste minimization opportunities in other industries within a rapid shifting digital space. 

“Information sharing and transparency is one of the major enablers to achieving a sustainable circular economy and food system.” 

Tove Andersen, TOMRA CEO and President

Regulatory initiatives, such as ESG reporting, the EU Green Deal and digital product passports are becoming increasingly important in parallel with the awakening of consumer consciousness and demand for transparency.  This creates a unique opportunity for TOMRA and Kezzler in an emerging space.

“The need for product serialization, traceability and transparency is driven both by regulatory regulation as well as commercial aspects of the value chain.” 

LArs Enge, TOMRA Executive Vice President and Head of Group strategy

The announcement of TOMRA as a new strategic shareholder strengthens Kezzler’s position as a leading provider of product traceability and connected product offerings to enterprises globally. 

Existing major shareholders, DNV, a global assurance and risk management giant, and Investinor, the Norwegian government fund, also participated in the share issue. Kezzler CEO Christine C. Akselsen adds: “We are committed to continuously evolving our Kezzler offerings for both existing and new customers, with the aim of building sustainable value chains. Our strategic and long-term investors help make this possible.”


TOMRA was founded on an innovation in 1972 that began with the design, manufacture and sale of reverse vending machines (RVMs) for automated collection of used beverage containers. The company’s collection and sorting technology supports the transition to a circular economy, optimizes resource recovery and minimizes waste in the food, recycling, mining and other industries. TOMRA has approximately 100,000 installations in more than 80 markets worldwide and employs around 5,000 people globally. The company is publicly listed on the Oslo Stock Exchange.

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