Gartners “first take” on MaXQ serialization product


by Alex

Amcor (ASX: AMC), a global leader in flexible and rigid plastics packaging, and Kezzler AS, a leader in serialization business services, announce that Gartner, the world’s leading information technology research and advisory company, has published a First Take report: Kezzler-Amcor Partnership for MaXQ Enables Supply Chain Consolidation.

The report, written by Gartner Research director, Andrew Stevens, reflects an in-depth explanation of Amcor and Kezzler’s global partnership to deliver MaXQ, a digitally interactive, embedded serialization platform applied to product packaging.

Amcor and Kezzler believe MaXQ’s dynamic serialization codes represent a significant advance because they are generated and pre-printed “en masse” across the brand owner’s packaging material. Key activities supported by the codes are anti-counterfeiting programs and consumer engagement campaigns.

MaXQ can also increase companies’ agility by providing near real-time visibility along the supply chain, and allowing companies to instantly change the actions triggered by the codes to adjust to real-time market changes and forecasting.

For Gartner subscribers, the full report is available at or by clicking on this direct link.

For more information about MaXQ go 

About MaXQ

MaXQ provides companies with a mass serialization system, with multiple benefits and uses.

FAST, SECURE AND SCALABLE  — Codes are generated, printed and managed on an industrial scale; codes are activated by brand owners at any stage in their supply chain.

MULTIPLE USES  — A single code can track a product, fight counterfeiting, engage consumers through innovative marketing campaigns and gather valuable market insight in real-time

For more information about MaXQ go to 

Sara Blum
Strategic Business Development Manager
Tel: +41 44 316 17 91
Email: [email protected]

About Kezzler

Founded in 2001, Kezzler AS is a global leader in serialization technologies and operated platform designed for industrial scale. To learn more about Kezzler, visit

Kezzler AS
Paul Laland
[email protected]

About Amcor

Amcor (ASX: AMC) applies art and science to create responsible packaging solutions that enhance the products people use in everyday life.  With global leadership positions in flexibles and rigid plastics packaging, Amcor continually innovates to find new and better ways to protect essential products such as food, beverage, pharmaceutical, medical, personal and household goods. Headquartered in Melbourne, Australia, Amcor employs 27,000 people worldwide and has operations across 43 countries. For more information, visit