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Connecting the dots
Industry insights, emerging trends, and expert perspectives to help you to help you navigate change with confidence.
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Press releaseSuperpop launches SmartFacts® experience powered by Kezzler
Superpop is bringing smart packaging to shelf by implementing SmartFacts® – connecting physical packaging with digital product information.
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Case study
Mondelez makes it personal in a crowded market
Facing intense competition during Valentine’s Day, Mondelez transformed Milk Tray packaging into a personalized digital experience. Using unique QR codes, consumers could record and share video messages, creating memorable interactions and stronger brand engagement.
