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Connecting the dots
Industry insights, emerging trends, and expert perspectives to help you to help you navigate change with confidence.
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NewsResponding to the need for more transparency in the nutraceuticals industry
Transparency and digitalization are undoubtedly the key future trends in the industry. With growing consumer awareness and consciousness, brands making a step forward and disclosing information on their supply chain can truly make the difference.
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Case study
Pfizer fights back against fake drugs
Pfizer partnered with Kezzler to combat counterfeit medicines in Asia and Africa. Unique product identities cut counterfeits by 40% in Hong Kong within 12 months.