Six Steps to Digital Product Passport Readiness

Apparel is becoming a regulated industry. At Kezzler, we view the Digital Product Passport not as a regulatory burden, but as a profit center for fashion brands. By incorporating traceability through digital IDs, we help brands turn compliance into a strategic advantage.

As a central pillar of the EU Green Deal, the Digital Product Passport (DPP) aims to improve traceability, facilitate product compliance, and provide all stakeholders with vital product information.

While the EU is yet to finalize the exact requirements for the DPP, anticipated elements include disclosures on recycled material content, raw material origins, durability, and environmental footprint. These regulations are expected to roll out in 2025, with enforcement starting in 2026.

So, what do brands have to do right now to be both ready and in a position to take advantage?

This guide presents six essential steps that every apparel and textiles brand should take to prepare for the upcoming regulations.

If you are looking to level up your brand to meet the coming regulatory, sustainability, and consumer-demand challenges, get in touch with us to find out how our cloud-based Connected Products Platform can help you.

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