This guide presents nine reasons why infant formula brands should consider connected products and embrace data to stay ahead of competitors and meet consumer demands.
A connected product carries a unique identifier (e.g., a QR code) per product or batch. Behind that identifier (ID) sits a cloud-based data repository that will connect that ID to essential data about the product (batch).
The power of this cloud-based data is not only so that you can see and interact with it, but that you can make relevant data available to key stakeholders with the goal of making information more widely available to build credibility and trust in your brand and products.
So, why should baby formula manufacturers embrace connected products? Download the guide to find out.
If you are looking to level up your brand to meet the coming regulatory, sustainability, and consumer-demand challenges, get in touch with us to find out how our cloud-based Connected Products Platform can help you.