Navigating the Future of Food Traceability

Each year, one in ten people become ill and 420,000 people die from eating unsafe food according to the Food and Agriculture Organization (FAO) of the United Nations and the World Health Organization (WHO).

Traceability unlocks the power to counteract the proliferation of foodborne illness outbreaks and subsequent massive recall efforts, in addition to a number of value-adding use cases. At least in the United States, FSMA’s section 204⁵, published in 2022, introduces the finalized Food Traceability Rule, which combines traceability technology and product digitization to create a safer food supply and smarter food safety.

Kezzler can play a key role in navigating the future of food traceability. This paper will discuss the trends and requirements driving the demand for traceability, and how to adopt traceability as an investment not only in compliance but also for supply chain visibility, brand protection, circular business models, sustainability and dynamic consumer engagement.

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