Discover the ROI of traceability and serialization

Product digitization, serialization, and traceability technologies contribute to overall ROI and boost consumer engagement, supply chain visibility, and product innovation. 

Take a look at our collection of resources to learn more about the ROI of adopting traceability.

Forrester Consulting study

Increase Brand Loyalty and Generate ROI with Improved Traceability

This 2022 Forrester Research study from Rockwell Automation looks at traceability and serialization as means to improved data ownership, clearer supply chain visibility, reduced counterfeiting and gray-market diversion, and increased consumer engagement.

Download the full Forrester study: Increase Brand Loyalty and Generate ROI with Improved Traceability

infographic of priorities for digital transformation of supply chain
Extraction from the Forrester Study commissioned by Rockwell Automation

Kezzler and Rockwell Automation Blog series

This blog series from Kezzler and Rockwell Automation shares insights from the recent Forrester Consulting thought leadership survey, “Increase Brand Loyalty And Generate ROI With Improved Traceability”. Read all the blog posts below.

Why serialize: Traceability tech enables new CX initiatives

Product traceability and serialization let global companies focus on key consumer experience goals. 

Read the blog to find out how.

Why serialize: Digital transformation via traceability technology

Product traceability drives end-to-end supply chain visibility and sustainability.

Read the blog to find out how.

Why serialize: ESG and compliance powered by traceability

Serialization and traceability enable visibility and transparency, and support the ESG and compliance goals of consumers, regulatory authorities and companies.

Read the blog to find out how.

Why serialize: The ROI of investing in traceability technology

Investing in product traceability offers more benefits than complications.

Read the blog to find out how.

Contact us

Get in touch to discuss how traceability technologies contribute to overall ROI and boost consumer engagement, supply chain visibility, and product innovation. 

Piet de Vriendt

Sr. Business Development Manager

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