Post written by

Eric Lequenne

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Eric is Business Development Director Partnerships at Kezzler. He has 20+ years of experience in different Sales, Marketing and Business development roles working for technology companies providing product identification & authentication as well as track & trace solutions. He has assisted Public and Private Sector customers (mainly pharmaceutical and FMCG) with building sustainable value chains. Eric is a Belgian citizen, holds a master’s degree in Commercial Sciences (University of Leuven, Antwerp Campus) and studied Supply Chain Management at the Vlerick Business School in Ghent.
Horizontal requirement for repairability in the EU’s first ESPR Working plan

Horizontal requirement for repairability in the EU’s first ESPR Working plan

The European Commission's new Ecodesign for Sustainable Products and Energy Labelling Working Plan (2025-2030) introduces a critical "horizontal requirement": repairability. This aims to fundamentally change how products are designed, reducing waste and empowering consumers to fix rather than replace.

Countering the costs of counterfeits

Countering the costs of counterfeits

Counterfeiting poses significant financial and reputational risks for brands, costing the global economy billions annually. Effective strategies using technology can help combat this issue.

Good, safe food supply chains rely on traceability technology

Good, safe food supply chains rely on traceability technology

Good, safe food and consumer trust relies on traceability for a transparent supply chain to combat food fraud and source, produce and distribute food sustainably.

Riding the waves of seafood sustainability

Riding the waves of seafood sustainability

Regulators, consumers, and the seafood industry have begun to demand better transparency. Traceability technology ensures seafood safety, authenticity, and supports ESG efforts.

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