Cyrus Gilbert-Rolfe is the Chief Commercial Officer at Kezzler, the global leader in Digital ID. Prior to Kezzler, Cyrus was CRO of EVRYTHNG, the first movers in Digital ID, and CEO of Movvo, the company that defined mobile location analytics. He also led sales at OATSystems, the RFID pioneer out of MIT Auto-ID Labs. Cyrus was the contributing author on RFID in the pivotal book Digital Identity Management: Technological, Business and Social Implications, published in 2007 and reprinted in 2016. He has held executive roles at Microsoft, EMC, Netscape and Lehman Brothers, and has helped build many startups, including a professional football club and a bottled cocktails business. Cyrus lives in South London with his wife Clemency.
In this expert Q&A, Kezzler specialists discuss how EPCIS 2.0 helps Switzerland’s largest retail company scale traceability - improving supply chain visibility and operational efficiency, reducing food waste, and strengthening recall capabilities.