Kezzler host panel discussion at AIPIA World Congress in Amsterdam


by Henrikke Sylte

Kezzler host panel discussion at AIPIA World Congress in Amsterdam

Joined by Accenture and GS1, we discussed digital product passports, traceability technology, and sustainable value chains

Kezzler participated in the Active & Intelligent Packaging Industry Association World Congress in Amsterdam from November 14-15 2022

The AIPIA agenda includes discussions on smart packaging, bringing together industry stakeholders from the entire packaging ecosystem. One critical angle of smart packaging is enabling product digitization and labeling. Kezzler’s traceability platform allows integration with a variety of production environments to enable the printing and activation of unique digital product IDs. 

Traceability technology underpins smart packaging, providing the potential for visibility and insight, which is key to the creation of sustainable value chains. 

Along with leading consultancy Accenture and global standards organization GS1, Kezzler took part in a panel discussion, “How digital product passports and traceability technology power sustainable value chains” to share knowledge and experience around: 

  • Digital product passports and how the DPP in the European Union will affect global business across sectors and categories
  • Traceability technology as an enabler of DPPs and what factors to consider in choosing a traceability platform 
  • The importance of interoperability and technology standards in adopting traceability 
  • The benefits of end-to-end traceability in creating sustainable value chains


Per Christian Myklebost

Per Christian Myklebost, Chief Product Officer, Kezzler 

Per Christian is an experienced global product management leader, having worked in industries like unified communication, collaboration and product digitization/traceability. His work at Kezzler involves building an ecosystem for unit-level traceability to improve supply chain visibility, reduce waste and increase consumer insights.

Kim Albertsen, Manager Traceability Lead Nordics Industry X, Accenture

Kim has 15 years of professional experience within several industries related to a wide range of technologies. He is an accomplished commercial executive with experience related to commercial execution, business development, go-to-market planning, and strategy development.

Johan Borg CTO Kezzler

Johan Borg, Chief Technology Officer, Kezzler

Johan brings more than 20 years of technology development experience to his current role as the CTO of Kezzler. With a combination of experience delivering end-consumer apps and services at Opera Software and leading R&D operations at Kezzler (since 2015), Johan has in-depth tactical and strategic expertise in applying standards and interoperability to building future technology solutions.

Jan Merckx, Sustainability Lead at GS1 Netherlands 

Jan Merckx is the sustainability lead for GS1 Netherlands and supports the Digital Passport Project Cirpass project for GS1 in Europe. He is a senior expert in logistics and supply chain transparency with a focus on the transition to a circular economy. He has expertise in different sectors like retail, pharmaceuticals, and textiles.