Oslo, Norway, August 8, 2016 – Kezzler AS, a global leader in serializing products at a unit level, today announced that it has been identified as a representative vendor in Gartner’s “Market Guide for Track and Trace and Serialization Software Providers for Life Sciences Companies”.
Among several emerging enablement capabilities, the report notes Kezzler’s technology platform can provide life science companies with consumer and brand engagement, algorithmic serial number generation, dedicated anti-counterfeiting capabilities, integrated edge functionality, verification and authentication, location and real-time status.
“For the last several years, Kezzler’s technology platform has been validated through our work in India and Asian countries with some of the biggest pharmaceutical companies and products in the world, including Pfizer’s Viagra, Lipitor and Norvasc as well as Roche’s Avastin, Herceptin and Rituxan,” said Thomas Kormendi, CEO of Kezzler. “We believe being named by Gartner as a representative vendor reinforces our solution’s value to our customers.”
According to Gartner, serialization makes track and trace a reality through serial numbers (unique codes, bar codes or direct markings) incorporated onto physical labels, packaging levels or even products themselves. Serial numbers allow tracking of products at the data level across the supply chain. They also allow configurability of extra data to ensure greater security, traceability or enablement opportunities.
Serialization is enabled at an operational level with the physical adherence of data carriers to products, normally at the packaging/labeling stage. Serialization is also enabled at an IT application, delivery and enterprise level for the capture, transmission and interpretation of specific serial number datasets across the supply chain.
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