Most people have heard the promise of GS1 Digital Link – simplify your packaging and connect to customers in ways that were never possible before. But what has really happened so far? Has everyone else taken advantage of this new technology that allows everyone to have a different experience when they scan the same code? Are shoppers around the world reading pages in their own language, contextualised by their own behaviour, enjoying an experience that is tailored to that specific time of day? What are people doing with all of the first-party data these platforms collect? Find out what is going on with Digital Link today at this webinar, part 3 of the Kezzler Digital ID Series Fashion.
Key takeaways from this webinar include:
- Look at some road-tested examples of what the technology provides
- Review the business outcomes that are fuelling adoption
- Discuss why first-party data collection from interactive content will yield more than cookies and third-party market research.
