Preparing for Sunrise 2027: The transition to GS1 2D barcodes

Sunrise 2027 sets the global ambition to replace the traditional 1D barcode with a GS1 2D barcode. This shift modernizes how products carry and share standardized data, creating a single access point for compliance, enhanced traceability, and direct consumer engagement. Learn how to build a strategy that benefits all stakeholders in your organization.

Private brands qr code transparency

Private brands are winning on price: Transparency is how to win on trust

For private label brands, a single transparency gap doesn’t just affect one product – it affects how shoppers feel about the retailer itself. Here’s why transparency is the next competitive advantage in private label packaging, and how QR codes are the practical tool to get there.

Woman scanning smartfacts qr code on packaging

Getting started with SmartFacts®: a guide to digital labelling

Digital labelling initiatives such as SmartFacts® are changing how food and grocery brands share product information with consumers. By utilizing QR codes, brands can provide detailed, up-to-date information, turning packaging into a new channel for consumer engagement. This guide explains why digital labelling matters now and outlines practical steps for getting started with smart packaging.

JRC 3rd Milestone textiles

The JRC’s 3rd milestone: DPP for apparel is getting real

On January 14–15, 2026, the Joint Research Centre (JRC) presented the 3rd Milestone Technical Report on Textiles. This report forms the technical foundation for mandatory Digital Product Passport (DPP) requirements under the ESPR, signaling a major shift from sustainability ambition to enforceable requirements for the apparel industry.

THE DIGITAL BRIDGE: How to meet the February 2027 EU battery QR code mandate

The Digital Bridge: Meeting the 2027 battery QR code mandate

From 18 February 2027, all batteries placed on the EU market must carry a QR code under the EU Battery Regulation. Even if your batteries are not subject to the Digital Battery Passport, the QR code requirement still applies. This post explains what that QR code is, what it must contain, and how companies should prepare.

Secure AI Agents for Supply Chain Traceability: The Model Context Protocol

Secure AI agents are redefining supply chain traceability. The future of logistics relies
on secure AI Agents to autonomously govern and optimize traceability across every stage of the supply chain. The Model Context Protocol (MCP) enables these agents to operate safely across systems, ensuring trusted data exchange and real-time visibility from end to end.

Scaling traceability in grocery retail

In this expert Q&A, Kezzler specialists discuss how EPCIS 2.0 helps Switzerland’s largest retail company scale traceability – improving supply chain visibility and operational efficiency, reducing food waste, and strengthening recall capabilities.

AI in supply chain

EPCIS 2.0 and the Future of AI in Supply Chains

AI delivers results only when fueled by structured, reliable data. EPCIS 2.0 provides the global framework for capturing and standardizing supply chain events, enabling organizations to build AI-ready data. Implemented correctly, it creates the foundation for real-time visibility, smarter decisions, and resilient, self-optimizing supply chains.

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