Food traceability from farm to shelf and beyond
Regulations are tightening, recalls are costly, and consumer expectations are growing. Kezzler gives food and beverage brands end-to-end traceability, the structure to meet evolving regulations with confidence, and the tools to turn every product into a direct channel for consumer loyalty.
Food supply chains are under
more pressure than ever
The cost of getting it wrong has never been higher. Here is what food and beverage businesses are navigating right now.
Connected data from source to consumer
Kezzler connects your products, processes, and partners into a single digital thread without replacing your existing systems. The result are faster recalls, less waste, stronger compliance and food safety, and a supply chain you can activate and your buyers can trust.
Real-time traceability
Track product-level, batch-level, and item-level data from production to consumer in real time. Dashboards and reporting tools give you the visibility to cut delays, reduce waste, and keep operations moving efficiently.
FSMA 204 readiness
Capture and report every Critical Tracking Event and Key Data Element automatically and accurately across your entire value chain.
Smarter packaging
Go beyond the label. SmartLabel® pages and GS1-compliant QR codes give consumers instant access to ingredient lists, allergen information, sourcing details, and sustainability claims, directly from the pack.
Circular solutions
Track reusable packaging and material lifecycles so your sustainability commitments deliver real results, not just good intentions.
Integrated ecosystem
Kezzler connects with the systems you already use, so your team can keep working as normal. Our solution is built on GS1 standards for interoperability across your entire trading partner network.
Enterprise scalability
Whether you are tracing ten products or ten billion events, our solutions scale across brands, markets, and regulatory environments.
Built to do more than
keep you compliant
Structured product data is more than a regulatory requirement. When it is connected and accessible, it becomes a strategic asset across your entire business.
For supply chain and operations leaders
Real-time batch and item visibility across your value chain. Faster recalls, less waste, and stronger supplier collaboration without replacing what already works.
For compliance and
ESG leaders
Structured event data aligned with FSMA 204, EU sustainability mandates, and emerging disclosure requirements. Audit-ready reports generated in seconds, not days.
For regulators and packaging leaders
QR-powered product pages, such as SmartLabel® and SmartFacts®, keep your brand ahead of digital disclosure requirements and the transition from UPC to QR.
How global brands use our solution today
FrieslandCampina achieves grass-to-glass traceability
The industry’s first and only smart packaging solution by one of the world’s largest dairy companies, FrieslandCampina, providing global traceability services for their top infant formula brand, FRISO.
A unified solution suite for product engagement, compliance, and traceability
Direct-to-consumer interactions
A QR code should do more than link somewhere. Kezzler turns every scan into a direct digital brand experience for your consumers, with analytics that show what's working and prove ROI.
Smart Packaging & Digital Product Information
Your product is already in your customers’ hands. Kezzler turns it into a live digital channel for compliant product info, sustainability disclosures, and brand storytelling at the moment of interaction.
End-to-end supply chain visibility
You can’t manage what you can’t see. Kezzler turns fragmented supply chain data into a clear, real-time view, so your team always knows where a product has been and where it’s going.
Scalable compliance
Regulations don’t wait. Kezzler structures your product and traceability data to meet requirements like Digital Product Passports, SmartLabel, and FSMA 204, with speed and confidence from day one.
Bring clarity to your food supply chain
Kezzler connects traceability data across existing systems to make compliance faster, more accurate, and easier to manage. Whether you’re preparing for FSMA 204 or improving supply chain visibility, we help you modernize without rebuilding your infrastructure.
Insights and practical guidance
Private brands are winning on price: Transparency is how to win on trust
Getting started with SmartFacts®: a guide to digital labelling
Kezzler and GS1 Mexico launch FSMA 204 food traceability pilot
Ready to see what your product data can do?
We will show you how Kezzler helps food and beverage brands stay compliant, respond to recalls in seconds, and turn every product into a direct channel for consumer trust and loyalty.