Oslo, Norway, June 23, 2021- Kezzler, the world-leading cloud-based enterprise (Level 4) traceability solutions provider, and Farmforce, the trusted source of first mile data by large multinational corporations, today announced the creation of a new partnership for Field-to-Fork traceability.
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The new partnership delivers end-to-end traceability and visibility for clients, from farm to end consumer. Kezzler’s individual unit-level product data, combined with Farmforce’s visibility into the first mile of agriculture sourcing, provides a comprehensive picture of a product’s journey. Digitization is a prerequisite for the transparency required to improve the sustainability challenges and to build trust in the global food supply chain. The Field-to-Fork partnership provides complete visibility from the inception of a product, throughout the extended supply chain all the way to the end consumer and recycling.
Collected and analyzed real-time data enables actionable insights, empowering clients to develop value driven strategies, assess performance, alleviate bottlenecks, mitigate disruptions, and continuously improve and optimize supply chain processes.
Trust, transparency and supply chain visibility are of increasing importance to brands and consumers alike. The ability to trace ingredients from farmers, through traders and processing and at every step of the supply chain ensures that brands can maintain high-quality standards, meet regulatory requirements and share relevant information with consumers through connected packaging. Kezzler and Farmforce’s integrated end-to-end traceability solution is delivered through a secured MSaas platform and offers full visibility of the provenance of ingredients. Brands can document the actions taken to meet their Environmental, Social and Governance objectives and share these with conscious consumers who are demanding to know more about the origin and environmental impact of the food they purchase.
“We build trust and transparency by digitizing smallholder farming production all over the world.” – Anne Jorun Aas, CEO Farmforce
Anne Jorun Aas, CEO Farmforce, highlights data as the driving force behind innovation, “We build trust and transparency by digitizing smallholder farming production all over the world. Data is easily collected on our mobile platform, and visible at an aggregated level at the web platform enabling data driven decisions. We currently have active deployments in 30 countries and 600k farmers on our platform. Driving innovation from people with passion and data with purpose.”
“Trust, transparency and visibility are important in all industries, but perhaps none more so than the global food supply chain.” – Christine C. Akselsen, CEO Kezzler
Kezzler CEO Christine C. Akselsen sees value created for both brands and consumers with Field-to-Fork traceability, “Trust, transparency and visibility are important in all industries, but perhaps none more so than the global food supply chain. There is an increased focus on food safety especially following the recent pandemic and a greater awareness amongst consumers about a range of issues such as sustainability.
The use of unique, secure and traceable identities (UIDs) delivers vastly improved visibility into product value chains. Items can be tracked from creation to consumption and the link to the brand is never broken. If there is a problem at any point along the supply chain, the company can identify the cause (ingredients, suppliers, storage etc.) and issue a targeted recall for the affected products only. By proactively reinforcing transparency brands are able to build trust, protecting both revenue and reputation.
Brands can document the actions taken to meet their Environmental, Social, and Governance objectives and share this with conscious consumers who are demanding to know more about the origin and environmental impact of the food they purchase.”
Kezzler and Farmforce joint end-to-end solution architecture – Field-to-Fork traceability solution
About Kezzler
Kezzler makes every single product unique, traceable and interactive. For over 19 years unique digital Kezzler identities have helped solve real-world problems in a sustainable way in multiple markets and sectors. Kezzler provides a cloud-based traceability platform that brings value to brand owners by securing supply chains and elevating the consumer experience – www.kezzler.com
About Farmforce
Farmforce, an AgriTech company providing trust and transparency by digitizing smallholder farming production all over the world. Data is easily collected on our mobile platform, and visible at an aggregated level at the web platform enabling data driven decisions. We currently have active deployments in 30 countries and 600k farmer on our platform. – www.farmforce.com
Read more, download the Kezzler and Farmforce solution sheet
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Find out how brands can document the actions taken to meet their Environmental, Social, and Governance objectives and share these with conscious consumers to build brand value.
Robert Lillefloth
Chief Revenue Officer