Webinar

Decoding the Digital Product Passport

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care label apparel

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Digital Product Passports are reshaping how brands manage product data, compliance, and transparency. Microsoft and Kezzler sat down for a practical discussion on scalable DPP strategies, trusted product data, and lessons from real-world deployments.

In this webinar, Microsoft and Kezzler share practical insights into how companies are approaching DPP today, what challenges are emerging, and what it takes to build trusted and scalable product data foundations.

The session also covers lessons from Kezzler’s CIRPASS-2 lighthouse projects and how Microsoft Cloud supports secure supplier and product data management at scale.

Watch the webinar recording

Key takeaways from this session:

  • Why DPP sits across five EU regulations, and what that means for your compliance timeline
  • The granularity decision that shapes everything: model-level vs. item-level
  • Real-world examples of DPP use cases that deliver ROI before circularity or consumer engagement even enter the picture
  • Why interoperability is the harder challenge, and how open standards help you avoid costly rework later
  • What enterprise-scale DPP deployment looks like in practice, and how AI is starting to unlock new value from product data
Resources

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